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priya bagri
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Decks in this class (14)
chapter 1
Needs wants 1,
Creating products with added valu...,
4p s of the marketing mix 3
18
cards
chapter 6
Consumer market 1,
Business market 2,
Product differentiation 3
12
cards
chapter 2
Swot 1,
Enviornmental scan 2,
Show rooming 3
11
cards
chapter 3
Purchase decision steps 1,
Energizing force that stimulates ...,
A personas character traits that ...
11
cards
chapter 7
Non durable good durable good 1,
4 i s 2,
Benefit a consumer derives from h...
11
cards
midterm
What is crestd 1,
Consumer purchase decision process 2,
5 steps in the market research pr...
27
cards
chapter 8
Product life cycle and what are t...,
In this stage profits are negativ...,
In this stage there s an increase...
14
cards
chapter 9
Increasing product or service ben...,
Profit equation 2,
Demand oriented approaches include 3
15
cards
chapter 10
Include raw materials suppliers a...,
Include marketing channels or dis...,
Another name for intermediary 3
19
cards
chapter 12
6 communication tools 1,
Marketers seek out consumers by w...,
Interested consumers find the pro...
12
cards
chapter 13
Communications tool that seeks to...,
Public relations tools 2,
Proactive pr reactive pr 3
13
cards
chapter 14
Customer relationship management 1,
Customer acquisition 2,
Customer retention 3
10
cards
chapter 15
Statement of the organization s s...,
Business portfolio 2,
A company that has a separate mis...
8
cards
extra stuff
What are all the segmentations an...,
What are the pricing strategies 2,
What are the promotional mix elem...
19
cards
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marketing
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