Marketing Fundamentals

This class was created by Brainscape user Thomas Davis. Visit their profile to learn more about the creator.

Flashcard maker: Thomas Davis

Decks in this class (17)

Marketing Process
The creator of this deck did not yet add a description for what is included in this deck.
4  cards
Nature of Marketing
The creator of this deck did not yet add a description for what is included in this deck.
24  cards
Customer needs and values
The creator of this deck did not yet add a description for what is included in this deck.
4  cards
Understanding marketplaces and consumers
The creator of this deck did not yet add a description for what is included in this deck.
0  cards
Environmental scanning
The creator of this deck did not yet add a description for what is included in this deck.
12  cards
Gaining customer insights
The creator of this deck did not yet add a description for what is included in this deck.
0  cards
Consumer decision making and evaluation
The creator of this deck did not yet add a description for what is included in this deck.
0  cards
Social and personal influences
The creator of this deck did not yet add a description for what is included in this deck.
0  cards
Designing customer value-driven strategies
The creator of this deck did not yet add a description for what is included in this deck.
0  cards
Marketing Planning and Strategy
The creator of this deck did not yet add a description for what is included in this deck.
0  cards
Market Segmentation
The creator of this deck did not yet add a description for what is included in this deck.
0  cards
Targeting and Positioning
The creator of this deck did not yet add a description for what is included in this deck.
0  cards
Designing a customer value-driven marketing mix
The creator of this deck did not yet add a description for what is included in this deck.
0  cards
Value through Products and Brands
The creator of this deck did not yet add a description for what is included in this deck.
0  cards
Value through Pricing
The creator of this deck did not yet add a description for what is included in this deck.
0  cards
Distribution: Delivering customer value
The creator of this deck did not yet add a description for what is included in this deck.
0  cards
Marketing Communications
The creator of this deck did not yet add a description for what is included in this deck.
0  cards

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Marketing Fundamentals

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The creator of this class did not yet add a description for what is included in this class.

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