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prin mktg

This class was created by Brainscape user Chanawee Kasuwan. Visit their profile to learn more about the creator.

By: Chanawee Kasuwan
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Decks in this class (13)

Chapter 1: Marketing — Creating and Capturing Customer Value
No deck description has yet been added by the author.
24  cards
Chapter 3: Analyzing the Marketing Environment
No deck description has yet been added by the author.
24  cards
Chapter 4: Managing Marketing Information — to Gain Customer Insights
No deck description has yet been added by the author.
25  cards
Chapter 5: Understanding Consumer and Business Buyer Behavior
No deck description has yet been added by the author.
13  cards
Chapter 6: Customer-Driven Marketing Strategy — Creating Value for Target Customers
No deck description has yet been added by the author.
27  cards
Chapter 7: Products, Services, and Brands — Building Customer Value
No deck description has yet been added by the author.
16  cards
Chapter 8: Developing New Products and Managing the Product Life-Cycle
No deck description has yet been added by the author.
5  cards
Chapter 9: Pricing — Understanding and Capturing Customer Value
No deck description has yet been added by the author.
22  cards
Chapter 10: Marketing Channels — Delivering Customer Value
No deck description has yet been added by the author.
14  cards
Chapter 11: Retailing and Wholesaling
No deck description has yet been added by the author.
15  cards
Chapter 12: Communicating Customer Value: Advertising and Public Relations
No deck description has yet been added by the author.
8  cards
Chapter 2: Company and Marketing Strategy — Partnering to Build Customer Relationships
No deck description has yet been added by the author.
14  cards
Chapter 13: Personal Selling and Sales Promotion
No deck description has yet been added by the author.
21  cards

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prin mktg

  • Class purpose General learning

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