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Principles of Marketing

This class was created by Brainscape user Mindy Henderson. Visit their profile to learn more about the creator.

By: Mindy Henderson
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Decks in this class (13)

Chap 6
Consumer behavior 1,
Culture 2,
Need 3
12  cards
Chap 7
Which of the following statements...,
When firms in business markets ar...,
Dell computers purchases parts an...
26  cards
Chap 8
Which country is the world s larg...,
What are benefits of going global 2,
Factors that determine a nation s...
17  cards
Chap 9
What is a market 1,
What is a target market 2,
Define consumer products 3
30  cards
Chap 10
What is marketing research 1,
Who conducts marketing research 2,
Syndicated services 3
40  cards
Chap 11*
What is transaction based marketi...,
What is relationship marketing 2,
Forms of buyer seller interactions 3
36  cards
Chap 12*
What is product 1,
People want _________ not objects 2,
What are services 3
36  cards
Chap 13*
What is brand 1,
Branding 2,
What is brand recognition 3
36  cards
Chap 14*
What is distribution 1,
Marketing distribution channel 2,
Logistics 3
30  cards
Chap 15**
When did discount stores target w...,
What is the hypothesis that each ...,
What is the basis of developing r...
24  cards
Chap 16**
Function of the informing persuad...,
Messages that deal with buyer sel...,
Coordination of all promotional a...
40  cards
Chap 17**
The interpersonal influence proce...,
Salespeople can also be called 2,
4 types of selling 3
33  cards
Chap 18**
Firms that adopt volume objective...,
Which of the following actions is...,
Prestige pricing objectives empha...
17  cards

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Principles of Marketing

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