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  • Marketing communications
    Marketing communications

    Marketing communications

    By: Catherine Laberge
    Lecture 2 - brand image, Lecture 3 - Buyers Behaviors, Lecture 4 - Understanding the target audience ...
    8
    Decks
    147
    Flashcards
    3
    Learners
  • Nonprofit Management
    Nonprofit Management

    Nonprofit Management

    By: Tom Ashe
    Radical Candour, Classy Psychology Of Giving, The Game Of Networking ...
    16
    Decks
    291
    Flashcards
    7
    Learners
  • BRAND MANAGEMENT
    BRAND MANAGEMENT

    BRAND MANAGEMENT

    By: Elien Bauwens
    (1.1) Defining brands, (1.2) Brand functions, (2.1) - (2.3) Conceptualizing brand equity & CBBE components ...
    17
    Decks
    251
    Flashcards
    1
    Learner
  • Histoire des médias COM-1010
    Histoire des médias COM-1010

    Histoire des médias COM-1010

    By: Mélina Tanguay-Duchaine
    Séance #11 Médias et enjeux sociaux au Québec au 20e siècle - Partie 1 : marketing politique, publicité, Séance #10 Médias électroniques (radio et télévision) au Québec au 20e siècle et théories de la réception, Séance #8 Émergence et essor des relations publiques au Canada et au Québec (fin 19e-mi 20e siècle) ...
    6
    Decks
    177
    Flashcards
    7
    Learners
  • Entrepreneurial
    Entrepreneurial

    Entrepreneurial

    By: Lady Rey Belando
    Types Of Business Model, Type Of Modern Business Model, Key Partners ...
    23
    Decks
    168
    Flashcards
    4
    Learners
  • DipsFS Unit 4
    DipsFS Unit 4

    DipsFS Unit 4

    By: Conor Horgan
    1.1 An Overview of the Financial System, 1.2 Trends in the Financial Sector, 1.3 Financial Intermediation ...
    52
    Decks
    664
    Flashcards
    182
    Learners
  • Marketing Exam 3
    Marketing Exam 3

    Marketing Exam 3

    By: Divya Prakriya
    Chapter 16, Chapter 17, Personal selling and sales management ...
    6
    Decks
    153
    Flashcards
    3
    Learners
  • MKTG Final Exam
    MKTG Final Exam

    MKTG Final Exam

    By: Cooper Anderson
    CH 12 -- Product and Servive Strategies, CH 13 -- Developing and managing Brand and Product Categories (IN EXAM 1), CH 8 -- Global Marketing ...
    11
    Decks
    224
    Flashcards
    4
    Learners
  • Omnichannel and digital marketing
    Omnichannel and digital marketing

    Omnichannel and digital marketing

    By: Axel Wilmssen
    Entire course, Chapter 1: Framework for internet marketing & e-commerce, Chapter 2: E-commerce infrastructure & security: internet & World Wide Web ...
    11
    Decks
    116
    Flashcards
    15
    Learners
  • QUIZ MRK
    QUIZ MRK

    QUIZ MRK

    By: Catherine Forand
    A Visual Guide to B2B Digital Marketing, Why video is important for sharing your brand story, Social Media - Cheat Sheet for users and brands ...
    17
    Decks
    469
    Flashcards
    4
    Learners
  • LING211-LOA
    LING211-LOA

    LING211-LOA

    By: holly charles
    Marketing, branding, advertising and language, Getting attention: sounds, letters & script, Messages & meaning: word choice ...
    9
    Decks
    207
    Flashcards
    1
    Learner
  • Health Communication
    Health Communication

    Health Communication

    By: Izzie Malkani
    What Is Health Communication?, Health Disparities and Inequities, Determinants of Health ...
    17
    Decks
    187
    Flashcards
    2
    Learners
  • Career Management in the 21st Century
    Career Management in the 21st Century

    Career Management in the 21st Century

    By: Omiria Evripidou
    My course and my career stage, Book 1: Social Media for Your Student and Graduate Job Search, My strengths & Motivations and my value proposition ...
    8
    Decks
    1,436
    Flashcards
    1
    Learner
  • Markaðsstarf í ferðaþjónustu
    Markaðsstarf í ferðaþjónustu

    Markaðsstarf í ferðaþjónustu

    By: Jelena Valsdóttir
    G1 - kafli 1.1 ppt, G2 - Stefnumiðuð markaðsáætlun ppt, G3 - Markaðsrannsóknir - Markaðsáætlanir ppt. ...
    14
    Decks
    210
    Flashcards
    3
    Learners
  • Marketing 2019
    Marketing 2019

    Marketing 2019

    By: Rebecca Tschakste
    01 Fundamentals of Marketing, 02 Strategic Marketing, 03 NPD & PLC ...
    7
    Decks
    98
    Flashcards
    3
    Learners
  • MKTG Exam 3
    MKTG Exam 3

    MKTG Exam 3

    By: Crista Chang
    Chapter 9: Pricing, Chapter 10: Marketing Channels, Chapter 12: Engaging Consumers and Communicating Customer Value ...
    9
    Decks
    324
    Flashcards
    2
    Learners
  • Business definitions
    Business definitions

    Business definitions

    By: Shannon Paterson
    Marketing and the Organisation - Chapter 1, The Marketing Environment - Chapter 2, Consumer Behaviour - Chapter 3 ...
    20
    Decks
    297
    Flashcards
    1
    Learner
  • Intro to Data Management Analytics
    Intro to Data Management Analytics

    Intro to Data Management Analytics

    By: Luke Alexander
    SQL Queries and Relational Databases, Design Thinking, Segmentation, target marketing and positioning ...
    7
    Decks
    43
    Flashcards
    1
    Learner
  • Strategic Marketing Management
    Strategic Marketing Management

    Strategic Marketing Management

    By: HASAN BIN AZWARDI BG20110170
    Chapter 3: Elements of Marketing Strategy, Planning, and Competition, Chapter 11: Manage Price Decisions, Chapter 12: Manage Marketing Channels, Logistics, and Supply Chain ...
    4
    Decks
    26
    Flashcards
    1
    Learner
  • Marketing Performance
    Marketing Performance

    Marketing Performance

    By: Oksana Alksnina
    Workgroups, Katsikeas et al. (2016) Assessing Performance Outcomes in Marketing, Kierca et al. (2005) - Market Orientation: A Meta-Analytic Review and Assessment of Its Antecedents and Impact on Performance ...
    14
    Decks
    174
    Flashcards
    1
    Learner
  • Inbound Marketing
    Inbound Marketing

    Inbound Marketing

    By: User Unknown
    Class 1: Essentials of Inbound Marketing, Class 2: Optimizing Your Website, Class 3: The Fundamentals of Blogging ...
    11
    Decks
    316
    Flashcards
    8
    Learners
  • Digital Marketing
    Digital Marketing

    Digital Marketing

    By: K J
    Topic 1 - Introduction, Topic 2 - CM1, Share Value + Viral, Topic 3 - CM2, Development Deployment & Seeding ...
    11
    Decks
    81
    Flashcards
    1
    Learner
  • (3) Medienmarketing
    (3) Medienmarketing

    (3) Medienmarketing

    By: nik -
    01 Social Media, 02 Marketingbegriff und -prozess, 03 Marketing ...
    12
    Decks
    62
    Flashcards
    1
    Learner
  • Marketing
    Marketing

    Marketing

    By: Nick Warke
    Chapter 11- Retailing and Wholesaling, Chapter 12- Promotion, Chapter 13- Personal Selling & Sales Promotion ...
    4
    Decks
    138
    Flashcards
    3
    Learners
  • Principles Of Marketing V.18
    Principles Of Marketing V.18

    Principles Of Marketing V.18

    By: Karl Graham
    Chapter 1: Marketing, Ceating Customer Value & Engagement, Chapter 2: Company And Marketing Strategy, Chapter 3: Analyzing the Marketing Environment ...
    9
    Decks
    61
    Flashcards
    1
    Learner
  • Marketing strategy & practice
    Marketing strategy & practice

    Marketing strategy & practice

    By: E D
    chapter 1 - marketing strategy first principle approach, chapter 2 - marketing principle #1: all customers differ -> managing customer heterogeneity, article 1: rediscovering market segmentation ...
    19
    Decks
    121
    Flashcards
    3
    Learners
  • Master: Marketing Performance
    Master: Marketing Performance

    Master: Marketing Performance

    By: Amber Van Wageningen
    Marketing performance (lecture 1), Marketing orientation (lecture 2), Understanding Customer Value (session 3) ...
    9
    Decks
    78
    Flashcards
    1
    Learner
  • EBC 2063
    EBC 2063

    EBC 2063

    By: Julian Lopez-Acosta
    Chapter 1, Chapter 2, Rediscovering Market Segmentation ...
    19
    Decks
    89
    Flashcards
    2
    Learners
  • information management
    information management

    information management

    By: Teresa Handawi
    Week 7&8 Social Media IS, Digital Marketing, Week 9 - Smart Accounting Information Security Management, Business Continuity Planning, Week 10 - Organizations and IS ...
    11
    Decks
    124
    Flashcards
    1
    Learner
  • Psychology In Context: Semester 2
    Psychology In Context: Semester 2

    Psychology In Context: Semester 2

    By: Sophie Hillier
    Forensic Psychology, Creativity And Teamwork, Nudges ...
    7
    Decks
    118
    Flashcards
    1
    Learner

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