03 Flashcards
(17 cards)
Term
Definition
Network Effect
Network Effect: The effect that one user of a good or service has on the value of that product to other people. More users increase its value.
Network Economics
Network Economics: Business economics that benefit from network effects, where the value of a product or service increases with the number of users.
Metcalfe’s Law
Metcalfe’s Law: The value of a telecommunications network is proportional to the square of the number of connected users.
Diminishing Returns
Diminishing Returns: As more participants join a network, at some point, additional users start reducing the value for existing ones.
Increasing Returns
Increasing Returns: More users lead to higher value creation, often driving a monopoly with value-based pricing and fat profits.
Tipping Point
Tipping Point: When the perceived value of adoption exceeds the cost of adoption, triggering rapid growth.
Lock-in
Lock-in: A situation where switching costs prevent users from adopting alternative technologies. An example is the QWERTY keyboard.
Positive Network Effect
Positive Network Effect: Every new user adds value to existing users.
Negative Network Effect
Negative Network Effect: Removal of a user can increase the value for the remaining users, or excessive use of the service leads to congestion.
Supply-Side Economies of Scale
Supply-Side Economies of Scale: Cost advantages gained by increasing production.
Demand-Side Economies of Scale
Demand-Side Economies of Scale: Also known as network effects, where more users increase the value for other users.
Platform Company
Platform Company: A company that facilitates exchanges between user groups in multi-sided markets, enabling value creation.
Two-Sided Market
Two-Sided Market: A platform facilitating interactions between two interdependent groups, where more users from one group increase the value for the other.
Peer-to-Peer Model
Peer-to-Peer Model: A business model that connects individuals from a homogenous group to trade services or goods. Example: Airbnb.
API
API (Application Programming Interface): A tool for building software applications, allowing platforms to interact and integrate efficiently.
Data Network Effects
Data Network Effects: More data collected by a platform leads to better service improvements, which attract more users, generating even more data.