05 - Midterm - lec Flashcards
food merchandising (79 cards)
is the promotion and selling of products. businesses are companies that buy products and then resell them to end consumers, whether online or in brick-and-mortar stores.
Merchandising
Arranging products in a way that catches the consumer’s eye. Key items may be placed at eye level or near the checkout.
Product Placement:
Creating attractive displays that highlight seasonal items, promotions, or new products
Display
Using appealing signs to provide information about products, as well as promoting sales and specials.
Signage
Point-of-Sale Promotions
Sampling and Bundling
Offering samples can encourage trial and lead to purchases.
Sampling
Offering products in combination at a reduced price can encourage customers to buy more than they initially intended.
Bundling
Creating themed displays and promotions around holidays, seasons, or events (e.g., Halloween snacks, summer BBQ items) to take advantage of consumer trends.
Seasonal Promotions
E-commerce Strategies: Utilizing appealing images, engaging descriptions, and easy navigation to help customers find products.
Online Merchandising
Pairing complementary items together (e.g., chips next to salsa or pasta next to sauces) to encourage additional purchases.
Cross-Merchandising
Utilizing social media and in-store events to engage with customers and promote products.
Customer Engagement
Focusing on brand identity by incorporating consistent packaging, logos, and messaging that resonate with target consumers.
Branding
Keeping track of stock levels to ensure popular items are available and reducing waste from expired products.
Inventory Management
Promoting local, organic, or sustainably sourced products can appeal to a growing segment of eco-conscious consumers.
Sustainability Practices
is a crucial aspect of marketing in the food industry, encompassing a wide range of strategies and techniques used to promote food products and dining experiences.
Food advertising
Understanding and targeting different cultural groups with familiar foods or flavors can enhance relevance and increase sales.
Cultural Relevance
Identifying and understanding the target demographic (age, lifestyle, dietary preferences) is essential for effective campaigns.
Target Audience
Clear and engaging messaging that communicates the value proposition, such as taste, health benefits, convenience, or sustainability, is vital.
Messaging
Eye-catching imagery of food is central to food advertising. High-quality photos and videos that highlight the product’s size, color, and texture can entice customers.
Visual Appeal
Sharing the story behind a product, such as its origins, how it is made, or the brand’s mission, can create a deeper connection with consumers.
Brand Storytelling
Collaborations with food bloggers, chefs, or social media influencers can enhance reach and credibility, particularly among younger audiences.
Influencer Marketing
Platforms like Instagram, TikTok, and Facebook are powerful tools for food advertising, allowing brands to share visually engaging content and interact with consumers.
Social Media Campaigns
As consumers become more health-conscious, providing clear nutritional information and emphasizing health benefits can attract buyers.
Nutritional Information:
Leveraging holidays, seasons, and events (like summer barbecues or holiday feasts) can boost sales through themed advertising.
Seasonal Promotions
