Chapter 5 Flashcards
4 qualities of competitive advantage
value
rarity
inimitability
organisational support
what does value refer to
the value places on resources or competencies by a customer
what does rarity refer to
a unique resource or competence creates competitive advantage
what does inimitability refer to
difficult for competition to imiate
what does organisational support refer to
whether or not an organisation is able to support their capabilities including systems and processs
what are the 5 categorys called on the bottom of the value chain
primary activities
what are the 4 activities pon the top of the value chain called
support activities
what are the 5 primary activities
inbound logistics
operations (getting inputs to outputs)
outbound logistics (getting outputs to customers)
marketing & sales
service
what are the 4 support activities
firm infrastructure
human resource management
technology development
procurement
