Communities shaping places Flashcards
1
Q
How
A
- Communities & organisaitons contribute, place profiles
- Residents associations (1920 - 1930), concerned: housing, enviro, community (speed limits, ect)
- New builds, focused on new community, community organisations
- Most active associations, place identified, distinct character (former village, now urban)
- Associations, non gov org (NGO), focus, buildings / feature
- Physical elements preserved
- Social media encourage collab in place making
- Sharing of reasons
- Input from locals
2
Q
Why rebrand
A
- Places have image, depends on perception
- Place brand, pop image recognised
- Negative brand / failing brand = rebranding
- 1960 - 1970, UK attempted balance spatial economy, relocation public & private sector employment from London to peripheral regions
- Peripheral regions, negative image, industry decline
- Advertising attempt, rebrand
- Places competing globally, TNC investment
3
Q
Rebranding
A
- Brand artefact: physical enviro, buildings, built enviro. features. Create new / reuse / remove old environments
- Brand essence: peoples experience. Living / working / visiting / talking
- Brandscape: positioning of place in relation to competitors
- Difficult decide areas to promote
- Existing identities reworked / created
- Offer different experiences
- Divided opinions
4
Q
Strategies
A
- Market-led: Private investors, profit (business owners, ect)
- Top-down: Large scale organisations + authorities
- Flagship dev: Large scale 1 off projects, catalyst for dev
- Legacy: Sporting events
- Events / themes: Festivals. catalyst cultural dev / transformation
5
Q
Elements
A
-Architecture: Reinforce heritage / promotion, reuse buildings. Alters place usage
-Heritage use: Monuments, myths, legends (Stonehenge, Saxon history)
Retail: Shopping experience, Brands, international profiles
-Art: Galleries & events, Economic & cultural contribution
-Sport: International sporting, catalyst
-Food: High quality, Specialist food / shops, International reputation
