Rebranding, people & contentment Flashcards
1
Q
People & groups
A
- Diverse, different people / involvement
- Players: Fund rebranding. Gov, organisations
- EU European regional development fund —> grants, raise income levels
- Corprate bodies (banks, insurance) Carry out physical dev, investments
- None profit organisations invoke change, not affected by it
2
Q
Contested rebranding
A
- Not always welcomed by groups / individuals
- Due to perspectives
3
Q
Change in character
A
- Gentrification: socio-economic change, wealthy move in, large disposable income, improve services
- News agents / hardware replaced with restaurants & more
- Property price increase, poor residents out
4
Q
Favouring 1 group
A
- Rebranding can benefit 1 group
- Liverpool shopping center developed, locals felt it was of little use to them
- Suitable for entrepreneurs not locals
5
Q
Priority differences
A
- Agencies, different priorities from locals
- Employment of cheaper labor not locals
- Ignoring locals
- Attracting investment from elsewhere
