Flashcards in 1.2 Setting Aims and Objectives Deck (4)
What is the difference between an aim and a objective?
Aim - What a Business wants to achieve. The intention or a purpose of a business
Objective - Goal or target of a business. An outcome which allows a business to achieve its aims
What are the possible aims of a business?
Providing a Quality Product
Increase sales revenue and market share
To benefit the local community and environment
Being Ethical (Right and Wrong)
What does SMART stand for ?
Specific, Measurable, Agreed, Realistic, Time Specific