1.2.1 Customer Needs Flashcards
(6 cards)
1
Q
5 Customer Needs
A
- Quality
- Choice
- Price
- Convenience
- Customer Service
2
Q
Quality
A
Customers will expect to pay a reasonable price for the good or service
3
Q
Choice
A
Most customers would like to have a range of options for their possible purchase
4
Q
Price
A
Customers will expect to pay a reasonable price for the good or service
5
Q
Convenience
A
Opening hours and location are also factors that are affected by customer needs
6
Q
Customer Needs Summarised
A
Providing the right product, of the right quality, at the right price, at the right time, at the right place
