1.4.5 the Marketing Mix Flashcards
(6 cards)
1
Q
Marketing Mix
A
-Product
-Price
-Place
-Promotion
2
Q
Product
A
-The good or service that customer obtains
-Design mix considers aesthetics, function and cost
3
Q
Price
A
-How much the customer pays for the product
-Business must decide on the right pricing strategy to reflect the image of the product
4
Q
Place
A
-How the product is distributed to the customer
-Location of physical businesses
5
Q
Promotion
A
-How the customer is found and persuaded to buy the product
6
Q
How marketing mix changes over time
A
-Changes in customer wants and needs
-Use of e-commerce
-Popularity of online reviews and price comparison sites
