1.2.1 Customer needs Flashcards
(9 cards)
What will a business need to do in order to succesfully sell a product or sevice ?
They will need to know what its customers wants and needs are,
What is the definition of customer needs?
Customer needs is what customers require to satisfy their wants and expectations.
What are the key factors of customer needs?
Price,quality,choice and convenience
What might the price of a product or service need to reflect to meet customer needs?
The price of a product/service must reflect value for money and affordability
Why is quality important in meeting customer needs?
The quality must be high enough to meet customer expectations.
What does choice mean in terms of customer needs?
There should be a variety in products/services to meet customers diverse tastes .
How does convenience affect customer needs?
There should be a ease of access,quick delivery or efficent service .
Why is meeting customer needs important?
It helps build customer loyalty , increases sales and market share and enhances the business reputation.
How will meeting customer needs help the business?
It will help the business generate sales and help to secure the survival of the business.
