1.2.2 Quantitative and qualitative market research Flashcards
(6 cards)
What is qualitative data in buisness?
Qualitative data is business is the result of research based on opinions , attitdudes and beliefs .
Why type of information does qualitative data provides?
Detailed information that cannot be show in a graph or chart.
What are two disadvantages of qualitative data?
It can be time consuming and quite costly to gather and analyse.
What is quantitative data in business?
Quantitative data is the results of research that normally contains numerical information.
What are two advantages of quantitative data ?
They are simple and quick to analyse and provides easy to understand results.
What is a disadvantage of quantitative data?
A disadvantage of quantitative data is that it lacks specific opinions and does not always show what customers really think .
