1.2.2 Quantitative and qualitative market research

Question 1

What is qualitative data in buisness?

Answer 1

Qualitative data is business is the result of research based on opinions , attitdudes and beliefs .

Question 2

Why type of information does qualitative data provides?

Answer 2

Detailed information that cannot be show in a graph or chart.

Question 3

What are two disadvantages of qualitative data?

Answer 3

It can be time consuming and quite costly to gather and analyse.

Question 4

What is quantitative data in business?

Answer 4

Quantitative data is the results of research that normally contains numerical information.

Question 5

What are two advantages of quantitative data ?

Answer 5

They are simple and quick to analyse and provides easy to understand results.

Question 6

What is a disadvantage of quantitative data?

Answer 6

A disadvantage of quantitative data is that it lacks specific opinions and does not always show what customers really think .