What NFTs Mean for Brand Loyalty and How to Make Them Flashcards
Rack up
phrasal verb
To gradually gain a large amount of something
* They racked up $4 billion in sales last quarter.
* He managed to rack up a pretty sizable bonus.
A and B alike
phrase
Both A and B
* Employees and customers alike were celebrating the news.
* It seems that Bitcoin and Ethereum alike are heading for disaster.
A passing fad
noun
Something that is popular only for a short time
* The whole bubble tea business was a passing fad.
* We still cannot be sure if this is just a passing fad.
Boom and Bust cycles
noun
A cycle of economic expansion and contraction that occurs repeatedly
* We have weathered many boom and bust cycles.
* Crypto has seen many boom and bust cycles.
Grab the headlines
verbal phrase
To get a lot of public & media attention
* His death grabbed the headlines worldwide.
* Their collapse will certainly grab the headlines.
The name of the game
noun
The basic goal of an activity
* For us the name of the game is customer satisfaction.
* Winning is still the name of the game for him.
A one-stop shop
noun
A business that provides a number of different services / products
* We are a one-stop shop for all your human resources needs.
* They are a one-stop shop for everything under the sun.
Seamlessly
adverb
Without any problems
* We were able to seamlessly integrate this into our program.
* This software seamlessly combines much-needed audio and video features.
Accrue
verb
To accumulate over time
* They managed to accrue dozens of subsidiaries.
* She accrued thousands of frequent-flyer miles.
A later date
noun
At a later time
* We need to reschedule this meeting to a later date.
* I believe we will meet up at a later date.
Raffle
noun
A system of buying tickets in order to win a prize
* We will hold our yearly raffle next week Monday.
* He won a car in a raffle.
Universal
adjective
Existing everywhere / involving everyone
* Adoption of this technology will be universal.
* That decision was met with universal approval.
A freebie
noun
Something that is given away for free
* We’ll get some freebies after the dinner.
* This wallet was a freebie I got at that conference.
Pair
verb
To combine two things
* We are pairing this incentive program with your bonus.
* They have paired their teams together.
Gamification
noun
Making an activity more like a game in order to make it more enjoyable
* Companies are using gamification to train their employees.
* We are using some gamification in our ad campaign.
On the completion of …
phrase
When something is completed
* On the completion of your test, please sign it at the top.
* On the completion of the building we will be able to move in.
Celebrity ambassador
noun
A famous person who is representing a brand
* Steve Wozniak was Persol’s first celebrity ambassador.
* We need to find a better celebrity ambassador.
Hype
noun
Advertising & public praise for a new product or service
* There is a lot of hype around Apple’s upcoming VR headset.
* The hype surrounding that product has eventually died down.
Digital wearables
noun
Electronic devices that are designed to be worn on the user’s body
* Digital wearables are all the rage nowadays.
* He is a real geek for digital wearables.
Saturated space
noun
A market that is already filled with products, companies & users
* Breaking in to such a saturated space will be challenging.
* He is starting his business in a very saturated space.
Crypto artist
noun
An artist who creates and sells NFT art pieces
* Crypto artists are very active on Twitter.
* She is a very successful crypto artist.
Get one’s foot in the door
idiom
To make a first step towards a goal by gaining access to an organization, etc.
* He was able to get his foot in the door after applying to Goldman Sachs.
* You should move to New York and try to just get your foot in the door as an intern.
Have deep roots in …
idiom
To be deeply established in something
* He has deep roots in the Japanese community in São Paolo.
* We have deep roots in the HR business.
Credibility
noun
The quality of being trusted
* SBF lost all credibility after his bankruptcy.
* We have a lot of credibility with the public.
Blockchain
noun
A system where crypto transactions are recorded across several computers
* He is deeply involved in blockchain technologies.
* No transaction can be hidden on the blockchain.
Bring something to fruition
verbal phrase
To complete something successfully
* We were able to bring this project to fruition.
* With these tools you’ll be able to bring your project to fruition.
Longevity
noun
Remaining popular / useful for a long time
* The longevity of their music is amazing.
* We are aiming for our products to have great longevity.
Thriving
adjective
Growing / developing
* Twitter has a thriving community of comedians.
* Vietnam is experiencing a thriving economy.
