media language glossary

Question 1

intradigetic gaze

Answer 1

gaze of one depicted person at another within a text

Question 2

hegemonic

Answer 2

dominant in a political or social context

Question 3

decoder

Answer 3

an audience member who unpacks the views and ideologies that have been imprinted in a text

Question 4

encoder

Answer 4

media producer who puts their own intended meaning into a text (how they represent characters etc)

Question 5

mediates

Question 6

emulate

Answer 6

to imitate or copy

Question 7

proliferation

Question 8

simulacra

Answer 8

a copy of something without the inherent essence or quality of the original

Question 9

heutristic

Answer 9

an engima code

Question 10

proairetic

Answer 10

an action code that signifies an action that will happen

Question 11

semantic

Answer 11

a connotation

Question 12

referential

Answer 12

allusions or direct references

Question 13

bricolage

Answer 13

using small pieces from existing texts to create something new

Question 14

pastiche

Answer 14

where a text has been openly influenced by existing texts, like ‘homage’

Question 15

semitoics

Answer 15

the study of communication through systems of signs and symbols

Question 16

semitoics

Answer 16

the study of communication through systems of signs and symbols

Question 17

genre

Answer 17

a category of texts that can be grouped together through similar subject matter, aesthetics, technical elements and other conventions

Question 18

sub-genre

Answer 18

a sub division