industry glossary Flashcards
diversification
Where media organisations who have specialised in producing media products in one form move into producing content across a range of forms.
conglomerate
a huge, privately owned company that owns numerous companies and assets across a range of industries and types of market
oligarchy
a society wherein a small group of ultra-wealthy, powerful people dominate all others and control aspects of government, industry and culture
horizontal integration
when a company owns different assets at the same level of production
vertical integration
when a company owns assets up and down the chain of production at different levels
patterns of ownership
referring to how the control of major companies is often limited to a narrow demographic section of upper class men
convergence
The coming together of previously separate media industries and/or platforms
pluralism
how social and political diversity are reflected in media content
mainstream
cost a lot to make and id created for profit, has mass audience
independent
A film made outside of the financial and artistic control of a large film company
production
The process by which media products are constructed
distribution
The methods by which media products are delivered to audiences, including the marketing campaign
viral marketing
Where the awareness of the product or the advertising campaign is spread through less conventional ways including social networks and the Internet
oligopoly
a state of limited competition, in which a market is shared by a small number of producers or sellers
monopoly
the exclusive possession or control of the supply of or trade in a commodity or service
