Unit 9: Social Psychology Flashcards
Peripheral
Incidental cues (attractiveness of speaker, celebrity endorsement)
Central
Evidence and argument
Foot-in-the-door
Following up a smaller request with an even bigger one such that the subject complies on the grounds of the bound created)
Cognitive Dissonane
We act to reduce the dissonance we feel when two of our cognition’s are inconsistent
Normative Social Influence
influence due to a persons desire to fit in, to feel good and to be accepted by the group
Informative Social Influence
people conform because they believe the group is competent and has the correct information, particularly when the task or situation is ambiguous
Social Facilitation
improved performance on simple or well-learned tasks in the presence of others
Social Loafing
tendency for people in a group to exert less effort when pooling with other people
Deindividuation
loss of self awareness and self restraint
Group polarization
enhancement of a groups prevailing beliefs and tendencies through discussion within the group
Scapegoat theory
prejudice offers an outlet by providing someone to blame
Ingroup bias
tendency to favor our own group
Other-race-theory
tendency to recall faces from ones owns race better than faces of other races
Frustration aggression principle
blocking an attempt to achieve a goal can create aggression
Social scripts
modeled guide for how to act in various situations
