CSMP - Keywords and Concepts (Rebranding)

Question 1

What is Placemaking?

Answer 1

All the collected physical, economic, social and cultural changes that can be carried out in a place. This enables places to stand out whilst retaining its heritage and place meaning.

Question 2

What is Rebranding?

Answer 2

The psychological aspect of placemaking - Developments aimed at changing negative perceptions of a place, making it more attractive to investment.

Question 3

What is Regeneration?

Answer 3

The physical aspect of placemaking - Investment of capital and ideas into an area to revitalise and renew its socioeconomic and environmental status.

Question 4

What is Reimaging?

Answer 4

The psychological aspect of placemaking through culture (arts, sports, leisure etc.) - cultural reinvention of places.

Question 5

What is a Contested Place?

Answer 5

A place where tension or conflict has arisen due to the inability of different players to agree how it should be managed, used or represented.

Question 6

What is Brand Artefact?

Answer 6

Takes into account changes made to the physical environment, through creating new, reusing existing and removing old buildings and facilities.

Question 7

What is Brand Essence?

Answer 7

Takes into account people’s experience of the brand; those who live, work or visit the place.

Question 8

What is Brandscape?

Answer 8

Takes into account how the places compares with competitor places at varying scales (local, national and global etc.).

Question 9

What is Flagship Development?

Answer 9

High-profile, high investment projects to greatly enhance a place’s reputation and image. Catalyst to attract further investment.

Question 10

What is Mixed Community Use?

Answer 10

Urban developments which combine housing, retail and community facilities to create sustainable communities.

Question 11

How do you achieve high-quality places and good design in architecture projects?

Answer 11

An efficient planning system and a good spatial plan are essential

Question 12

How does implementing the development of the 24 hour city alter perception of place?

Answer 12

• Increase attractiveness to tourist
• Overnight deliveries -> more economically active
• More active nightlife -> clubs, businesses

Question 13

What is a place brand?

Answer 13

Is the popular image the place has acquired and by which it is generally recognised. It can be objective and subjective.

Question 14

When is rebranding needed?

Answer 14

When a place has acquired a negative brand

Question 15

What does rebranding include?

Answer 15

• Brand artefact
• Brand essence
• Brandscape

Question 16

What are the strategies for rebranding?

Answer 16

• Market-led
• Top-down
• Flagship Development
• Legacy
• Events or themes

Question 17

What can be involved in the rebranding process?

Answer 17

• Architecture
• Heritage use
• Retail
• Art
• Sport
• Food

Question 18

What is Market-led rebranding?

Answer 18

Involves private investors aiming to make a profit -> property developers, builders and business owners -> gentrification

Question 19

What is top-down rebranding?

Answer 19

Involves large scale organisations like local authorities, especially their planning departments, development agencies and private investors

Question 20

What is legacy rebranding?

Answer 20

Following international sporting events which brought investment and regeneration to a place e.g., Olympics

Question 21

What is events or themes rebranding?

Answer 21

Major festivals and cultural events.

Question 22

Who are the key players part of the rebranding process?

Answer 22

• Stakeholders
• Goats of various scales
• Planning departments
• Corporate bodies -> invest in buildings
• Not-for-profit organisations e.g., the national trust

Question 23

Why is rebranding contested sometimes?

Answer 23

• Changes to character of a place
• Some groups are favoured over others
• Difference in priorties

Question 24

How can rebranding be assessed?

Answer 24

• Crime statistics
• Demographic change
• Changing perceptions
• Change in catchment areas
• Photos
• Map evidence -> before and after
• Changes in occupations of residents
• Retail change