chapter 7

Question 1

why are media campaigns useful to raise awareness ut not for behaviour change?

Answer 1

most likely to work for episodic behaviour, but not really in the case of repeated behaviour, such as smoking

Question 2

How can media programmes be improved?

Answer 2

• Using cues to facilitate change: elaboration likelihood model (central and peripheral processing) should be in line with each other
• use of fear: but not to much, address how to minimse anxiety and self-efficacy needs to be addressed
• teaching coping strategies: people find screenings scary
• information framing: positive or negative
• audience targeting

Question 3

According to the health belief model, environment can promote healthy behaviour by…

Answer 3

1. cues to action –> this doesn’t change beliefs do. Poor understanding and low visibility of the cues. So clear stickers with simple info HIGH SUGAR , or instructions as use the stairs as are making unhealthy things less attractive, like cigarettes packaging,
2. Making healthy behaviour an easier choice:offering sport programmes, make sports cheaper, but offering opportunities to play sports does not necessariliy lead to an increase in physical activity.
   - making unhealthy behaviour more difficult: rasing price, forbidden to smoke inside

Question 4

Stanford Three Towns project for reducing risk for CHD

Answer 4

3 groups: no intervention vs media campaign vs media + personal for high risk individuals. The latter had the most effect, but could not be replicated because of the wide influence of media, so there is not a really good control group

Question 5

difference in carrots and sticks on the worksite?

Answer 5

Carrots: make sports available, healthy food in cafeteria, contribution to health insurance
sticks: higher insurance cost for unhealthy workers, fewer benefits for unhealthy workers, not hiring unhealthy workers

but rewarding good behaviour promotes good behaviour in the short term, but not necessarily in the long term