Commercialisation and The Media Flashcards
1
Q
What is commercialisation and what is it achieved through?
A
Using the sport to make a profit, achieved through the golden triangle
2
Q
What makes a sport more commercial?
A
- Increased media coverage
- Greater ability to travel
- Greater advertising
- More sponsorships
- Designated sports channels
3
Q
Factors leading to the Commercialisation of Sport
A
- Increased media presence in the sport
- Greater exposure to a variety of sports
- Performers and spectators can travel worldwide
- Increased advertising in sport
4
Q
Changes to Media
A
- Designated sports channels
- PPS and subscriptions
- Sports stars being international celebrities
5
Q
Positives of Commercialisation
A
- Media increases commercialism meaning more money available to the sport
- Sport is now globalised and can be viewed anywhere at any time
- Players earn more money
- New rules/formats of sport=more exciting to watch
6
Q
Negatives of Commercialisation
A
- Media demands control of sports/performers
- Can cause deviance (win at all costs mentality)
- More people spectating than participating
- Loss of privacy
