1.4 Key terms

Question 1

Biodiversity

Answer 1

The variety of animal and plant life in a place

Question 2

Profit

Answer 2

The money a travel and tourism organisation makes after paying costs and taxes

Question 3

Multiplier effect

Answer 3

How money spent by tourists in a destination circulates through the local economy
ex: money spent in a hotel will help pay staff who work there

Question 4

Leakage

Answer 4

when money from travel and tourism has come into a country and then leaves (or ‘leaks’ from) it instead of staying in the local economy

Question 5

UNSECO

Answer 5

United Nations Educational Scientific

Question 6

Publicity

Answer 6

Attention that is given to something by the media. In marketing terms this has been extended to include any form of disturbing information about a product

Question 7

Eco-resort

Answer 7

A place that ecotourists visit on holiday to relax

Question 8

Promotion

Answer 8

Any activity that creates interest in a customer or potential customer