Social Influence Flashcards

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1
Q

Conformity

A

Change in a persons behaviour due to real or imagined group pressure

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2
Q

Majority influence

A

When an individuals behaviour changes as it is influenced by a larger group of ppl

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3
Q

Group/social norm

A

Rules of the society that we conform to

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4
Q

Group size

A

Conformity increased with the group size (3+)

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5
Q

Unanimity

A

Conformity rate dropped when someone gives the same answer as you

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6
Q

Task difficulty

A

Conformity increased with task difficulty as you are unsure of the answer

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7
Q

Ethic

A

Others well-being

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8
Q

NSI

A

Normative social influence - person conforms to fit into a group. Publicly confirms but privately disagrees

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9
Q

ISI

A

Informational social influence - person believes they are right by following others. Publicly and privately conforms

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