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Marketing > Chapter 2 > Flashcards

Chapter 2 Flashcards

1
Q

increase sales of current product in current markets

A

market penetration

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2
Q

sell current products to new markets

A

market development

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3
Q

sell new products to current markets

A

product development

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4
Q

develop new products to sell in new markets

A

diversification

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Marketing (17 decks)

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