chapter 14 Flashcards
Two-way buyer-seller electronic communication in which the buyer controls the kind and amount of information received from the seller.
interactive marketing
An interactive, digitally enabled system that allows individual customers to design their own products and services by answering a few questions and choosing from a menu of product or service attributes (or components), prices, and delivery options.
choiceboard
A process that automatically groups people with similar buying intentions, preferences, and behaviors and predicts future purchases.
collaborative filtering
The consumer-initiated practice of generating content on a marketer’s website that is custom tailored to an individual’s specific needs and preferences.
personalization
The solicitation of a
consumer’s consent (called
“opt-in”) to receive e-mail and advertising based on personal data supplied by the consumer.
permission marketing
The subsegment of all
Internet users who employ this technology to research products and services and make purchases.
online consumers
A view that customers will abandon their efforts to enter and navigate a website if download time exceeds eight seconds.
eight-second rule
The growing practice of not only customizing a product or service but also
personalizing the marketing and overall shopping and buying interaction for each customer
customerization
A digitally enabled promotional strategy that encourages individuals to forward marketer-initiated messages to others via e-mail, social networking websites, and blogs.
viral marketing
The practice of changing prices for products and services in real time in response to supply and demand conditions.
dynamic pricing
Computer files that a marketer can download onto the computer and mobile phone of an online shopper who visits the marketer’s website.
cookies
Uses information provided by cookies to direct online advertising from marketers to those online shoppers whose behavioral profiles
Suggest they would be interested in such advertising.
behavioral targeting
The use of social networks for browsing and buying.
social commerce
The payment of a fee to have products and services delivered on a recurring schedule.
subscription commerce
A consumer who shops online but buys offline, or shops offline but buys online.
cross-channel consumer
