chapter 13 Flashcards
All activities involved in selling, renting, and providing products and services to ultimate consumers for personal, family, or household use.
retailing
Distinguishes retail outlets based on whether independent retailers, corporate chains, or contractual systems own the outlet.
form of ownership
Describes the degree of service provided to the customer from three types of retallers: self-, limited-, and full-service.
level of service
Describes how many
different types of products a store carries and in what assortment.
merchandise line
Offering several unrelated product lines in a single store.
scrambled merchandising
Using the telephone to Interact with and sell directly to consumers.
telemarketing
A matrix that positions retail outlets on two dimensions: breadth of product line and value added, such as location, product reliability, or prestige.
retail positioning matrix
The activities related to managing the store and the merchandise in the store, which include retail pricing, store location, retail communication, and merchandise.
retailing mix
Retailers that utilize and integrate a combination of traditional store formats and nonstore formats such as catalogs, television home shopping, and online retailing.
multichannel retailers
The use of displays, coupons, product samples, and other brand communications to influence shopping behavior in a store.
shopper marketing
A consumer’s perception of an encounter with a store’s physical environment, personnel, and policies and procedures.
shopping experience
An approach to managing the assortment of merchandise in which a manager is assigned the responsibility for selecting all products that consumers in a market segment might view as substitutes for each other, with the objective of maximizing sales and profits in the category.
category management
A concept that describes how new forms of retail outlets enter the market.
wheel of retailing
The process of growth and decline that retail outlets, like products, experience, consisting of the early growth, accelerated development, maturity, and decline stages.
retail life cycle
Independently owned firms that take title to the merchandise they handle.
merchant wholesalers
