12. Channels Flashcards
1
Q
What is a channel?
A
How to transmit the value proposition to the customer…how does the customer want it to get to them?
2
Q
How does distribution complexity effect your economics?
A
The more complicated the solution and the more work you have to do to get it into the hands of your customer…the higher the “value add”.
If you have a low level of distribution complexity then you need a higher volume of sales to make the same return.
