16. Partnerships Flashcards
1
Q
Who are the key partners and suppliers for the business?
A
2
Q
What is a partner?
A
Shared economics
Mutual success or failure
Co-development / invention
Common customers
3
Q
Why should you partner?
A
Shared economics
Economies of scale
Money and resources
Access to their customers
Access to their brand
4
Q
Types of partners
A
Strategic alliance - reduce the list of things your startup needs to build or provide to offer a complete product or service
Coopetition - joint promotion of competitive products. e.g., join together to grow market at trade show
