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A-Level Media > I, Daniel Blake > Flashcards

I, Daniel Blake Flashcards

1
Q

who is the director?

A

ken loach

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2
Q

Who are the main actors (2)?

A

Dave Johns - Daniel Blake
Hayley Squires - Katie

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3
Q

when was the film released?

A

2016

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4
Q

what is the genre of the film?

A

social realism

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5
Q

what age rating is the film and why?

A

15
single use of c word
frequent use of f word
use of milder terms like ‘bastard’, ‘bullshit, ‘wanker’, and ‘twats’
Other issues include visual and verbal references to prostitution

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6
Q

explain the industry context of I, Daniel Blake

A
  • film was classed as loach’s most successful
  • loach was 80 at the time but the film proved he was still powerful with a sharp conscience
  • was nominated for several BAFTAs and won Outstanding British film for 2017, and the Palme D’Or at Cannes film festival
  • significant because it shocked its audiences and encouraged the need to social change in britain
  • was supported by the BBC, the BFI and the National Lottery
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7
Q

explain the financial context of I, Daniel Blake

A
  • cost 5 million to make and returned over 13 million
  • low budget
  • low production values eg lighting, wardrobe, special effects, setting
  • film on location in real settings
  • the story and characters are credible (verisimilitude)
  • real ppl working as actors
  • no use of special effects
  • no marketable soundtracks
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8
Q

What is BBC Film?

A

A department of bbc which works in partnership with major international and uk distributors to make distinctive british films. They are committed to finding and developing new talent.

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9
Q

What is BBC Film’s remit?

A

to support the production of s small number (roughly 12) of films each year; these have to be british and independent

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10
Q

What is the BFI?

A

British film institute
A charity that uses money from the national lottery who aims to:
- support the next generation of uk storytellers
- to grow the BFI national archive
- to use their knowledge to educate and deepen public appreciation of film

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11
Q

What is an independent film?

A

a privately financed film which is not controlled by a major film company, and is usually low budget

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12
Q

how is the genre reflected in the trailer?

A
  • not well known actors (some are political and social activists
  • loach is known for his social realism films e.g. cathy come home
  • real people (public) involved in the filming
  • real locations
  • reviews and quotes “protest cry for common humanity” (sight and sound)
  • accents
  • normal everyday clothes
  • no special effects
  • normal hair and makeup
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13
Q

How does the trailer show that it would be beneficial to watch the film?

A
  • representations (normal looking chatacters representing us)
  • quotes by well-known organisations
  • the award at the beginning
  • film appeals to left wing beliefs
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14
Q

How does the trailer show the thematic content of the film?

A

> health - pills, ‘heartattack’
he is the main character - very present in the trailer
benefit system - interview about health
looking for work - trouble at job centre
challenging the political situation - DB spray painting the wall and people cheering

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15
Q

How does the trailer show the films success?

A
  • Palme D’Or at the beginning
  • reviews
  • homeless man holding his arms up, and non-actors taking selfies with daniel blake
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16
Q

who were the distributors for the film?

A

eOne

17
Q

How did eOne use a grassroots campaign to market the film?

A

film premiered in Newcastle instead of London

18
Q

How did eOne use disruptive display advertsing to market the film?

A
  • the daily mirror changed the masthead (temporarily) to match the font if ‘I, Daniel Blake’
  • ‘I Daniel Blake’ was displayed on the side of the houses of parliament
19
Q

How did eOne use guerrilla marketing?

A
  • daniel graffitis the wall and people (not necessarily actors) watch and support him
  • the actors protested outside the theatre at the london premier of the film
  • ‘I Daniel Blake’ displayed on the side of houses of parliament
20
Q

Is it a horizontally or vertically integrated film? Why?

A

horizontally
the film company had to work with other companies involved with the films production, marketing and distribution

21
Q

what social issues are addressed in the film?

A

poverty, the welfare system, the work capability assessment

22
Q

Is the film left or right wing? why?

A

Left
Loach is notoriously left wing (other works such as Cathy Come Home convey similar issues)
Film criticises the current government and its welfare system which doesn’t help those in need

23
Q

how does curran and seaton’s power and media industries theory relate to the film?

A

challenges the theory as the trailer (and creators) were not primarily focused on power and profit, and instead were concerned about the social message of the trailer/film

A-Level Media (15 decks)

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