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Flashcards in media terms Deck (17)
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1
Q

verisimilitude

A

realism / real life / truth

2
Q

mise en scene

A

anything in the frame

3
Q

intertextuality

A

when a media product references another media product

4
Q

montage

A

2 images put together to create meaning

5
Q

non-diegetic music

A

sound that doesnt exist within the world of the film (audience can hear it but characters can’t)

6
Q

media conglomerate

A

large company composed of a number of smaller companies

7
Q

grassroots campaign

A

where the campaign starts - uses people from a specific area as the base for the marketing

8
Q

vertical integration
(& give an example)

A

When companies buy out or take over other companies that do a different part of the production process as them. e.g. amazon, netflix

9
Q

horizontal integration
(& give an example)

A

When companies buy out or take over other companies that do the same part of the production process as them. e.g. disney

10
Q

above the fold

A

The part of a web page shown before scrolling. Any content you’d need to scroll down to see, would be considered ‘below the fold’. The ‘fold’ is where the browser window ends, but the content continues underneath. - comes from when physical newspapers were displayed on a newsstand the top half of the page (above the fold) was more visible

11
Q

compassion fatigue

A

cause by adverts with repeated traumatic images / examples of suffering
when audiences feel too much guilt or pity (as a result of these traumatic images) and it makes them not want to watch / donate

12
Q

mainstream film

A

Films that cater to a wide audience, characterised by a popular theme or genre, with the main aim of commercial success.

13
Q

independent film

A

a privately financed film which is not controlled by a major film company, and is usually low budget

14
Q

diverse ownership

A

Different people owning different parts of the production and distribution process of a product - encourages creativity

15
Q

remit

A

The task or area of activity officially assigned to an individual or organisation.

16
Q

rolling page

A

when the front page (main story) changes throughout the day (approx. 3x a day) on the online version of the paper

17
Q

intellectual montage

A

There isn’t one clear specific representation, but multiple - audiences may interpret the images differently