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A-Level Media > Semiotics > Flashcards

Flashcards in Semiotics Deck (8)
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1
Q

Explain semiotics.

A
  • The study of signs in our culture and how they communicate meaning
  • A set of codes in which society follows in order to subconsciously decide a media product. These set ideologies may vary in different contexts )eg country, culture etc) due to different societies’ interpretations of the code
2
Q

What did Roland Barthes say semiotics are and why?

A

A myth, as it is the repetition of the interpretation that establishes it as a code

3
Q

What are Roland Barthes 5 codes?

A
  • Hermeneutic (enigma)
  • semantic
  • symbolic
  • referential (cultural)
  • proairetic (action)
4
Q

Describe semantic codes.

A

Parts of media which have connotations, giving it a deeper meaning
Eg Wayne manor is huge connoting bruce’s extreme wealth

5
Q

Describe symbolic codes

A

When 2 semantic codes are in opposition with eachother, creating an antithesis
Gives new meaning to the semantic codes as they are in contrast
Eg green and red lightsabers in star wars = good vs bad

6
Q

Describe hermeneutic codes

A

When the writer deliberately withholds information from the audience in order to keep them hooked
Eg when mystery writers don’t reveal who committed the crime until the end

7
Q

Describe proairetic codes

A

Plot point which are caused by previous events and lead to other events
Eg someone drawing a gun - the audience wonders how the conflict is resolved

8
Q

Describe referential codes

A

References made to concepts that exist outside of the media piece - audience has to have prior knowledge of this referenced thing in order to fully ‘decode’ the piece - understanding of the reference may come from your culture/ethnicity/generation etc.
Eg The Big Bang Theory references star wars through lightsabers - a reference you will only get if you know the lightsabers are from star wars