Questions from jeopardy Flashcards
What do you have to give your consumers so they want to buy your products?
a compelling reason
Explain to me what a corporate mission is.
the purpose of the company
All of the products that your company offers is called what
a product mix
The hierarchy of effects models which stage model do you develop positive attitude
the second one
In which stage of the product life cyle does primary demand happen
growth
What is one of the most main objectives for public relations
Foster a favorable image
Use of plastic bottles, what is name of the trend?
Sustainability and environment
What paradonlex targets a small group- type f marketing strategy?
concentrated target marketing strategy
The perception that the consumer has of your product is called
Competitive product positioning
In the boston consulting group matrix- which party of the matrix provides resources for other three typres of products
cash cow
Which media type allows you to demonstrate the product
Tv commercials
Evian water, this reflected a public relations concept?
leveraging an opportunity
When you want to move customers from light users to heavy users, what concept do you use?
the escalator concept
Why do you want to get more out of your current customers?
it’s cheaper to keep old customers
What are one of the conditions for the marketer to pursue a market segment
Identifiable and divisible
