Chapter 17 Flashcards
1
Q
any communication used to inform persuade and/ or remind people about an. organization or individual’s goods
A
promotion
2
Q
paid, non personal communication that is transmitted through Darius media controlled by the sponsor
A
advertising
3
Q
- provide information
- develop positive attitudes and feelings
- stimulate purchase and retain desires
A
hierarchy of effects
4
Q
to those who resell the product
A
trade
5
Q
AIDA
A
Attention, interest, desire, action
6
Q
reach
A
%
7
Q
frequency
A
the number of times
8
Q
waste
A
the portion of the audience
9
Q
clutter
A
many messages
10
Q
persuasive
A
the ability
11
Q
narrowcasting
A
lead time
