Chapter 11 Flashcards
1
Q
systematic decision making relating to all aspects of the development and management of a firm’s products, including branding and packaging
A
product planning
2
Q
the stages a product goes through from the time it is first introduced onto the market is the time it is taken
A
the product life cycle
3
Q
a name, term, symbol, that identifies the goods and services of a seller
A
brand
4
Q
a word, letter group of words that can be spoken
A
brand name
5
Q
brand extension of the same name
A
family branding
6
Q
separate brands are sued for different items or product lines
A
individual branding
7
Q
high market share/ slow industry growth
A
cash cow
8
Q
high/ high
A
star
9
Q
?
A
low market share/ high industry growth, new product
10
Q
dog
A
low market share/ show industry growth
11
Q
A
