Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

Marketing > Chapter 5 > Flashcards

Chapter 5 Flashcards

1
Q
A
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

In Maslows Hierarchy of needs
*Safety needs: security, safety
*Physiological needs: food, water, warmth, rest
What level of needs are these?

A

Basic Needs (ex: Volvo)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

If you only remember 3 things…3

A

Social responsibility has gone from a NICE-TO-HAVE to a MUST-HAVE today as customers expect companies to give back to society

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

In Maslows Hierarchy of needs
*Self actualization: achieving ones full potential, including creative activities
What level of needs are these?

A

Self-fulfillment Needs (ex: Mercedes)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

What part of the strategic marketing process is this lesson under?

A

1.Conduct a SWOT-Situation Anylysis (environmental scanning, 5C’s=> SWOT)
1.A.Discovering needs

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

What are the five Environmental forces?

A

*Social
*Economic
*Technological
*Competitive
*Regulatory

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

*Demographic shifts
*Cultural changes
Which of the 5 environmental forces is this?

A

Social

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

*Laws protecting competition
*Laws affecting marketing mix actions
*Self -regulation
Which of the 5 environmental forces is this?

A

Regulatory

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

What are the 5 C’s of Marketing?

A

*Company
*Context
*Customers
*Collaborators
*Conpetition

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

*Macroeconomic conditions
*Consumer income
Which of the 5 environmental forces is this?

A

Economic

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

*Changing technology
*Technology’s impact on customer value
*Technology enable data analytics
Which of the 5 environmental forces is this?

A

Technological

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

*Alternatice forms of competition
*Small businesses
Which of the 5 types of environmental forces is this?

A

Competitive

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

*Who buys the product?
*Who makes the decision and who influences it?
*How is the purchase decision made?
*What does the customer buy it for?
*Where do customers buy the brand?
*When do customers buy the brand?
*What social factors influence the purchase decision?
What answers these questions?

A

Consumer Behavior

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

Consumer behavior matters because

A

For success think like a customer
*Differentiation
*Retention
*More relevant advertising
*More relevant innovation
*More $$

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

*Product
*Price
*Promotion
*Place
What purchase process influence is this?

A

Marketing mix influences

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

*Personal influence
*Reference groups
*Family
*Social class
*Culture and subculture
What purchase process influence is this?

A

Sociocultural influences

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
17
Q

*Purchase task
*Soxial surroundings
*Physical surroundings
*Temporal effects
*Antecedent states
What purchase process influence is this?

A

Situational influences

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
18
Q

*Morivation and personality
*Perception
*Learning
*Values, beliefs, and attitudes
*Lifestyle
What purchase process influence is this?

A

Psychological influences

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
19
Q

What is insight ?

A

The REALLY, REALLY behind what people do and say

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
20
Q

What is this ?
Demand that is DERIVED from a SOURCE OTHER THAN THE PRIMARY BUYER of the product

A

Derived demand

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
21
Q

Who should B2B companies market to ?

A

Consumers

22
Q

What is this ?
The process of continually acquiring information on events occurring outside the organization to identify and interpret potential trends is called

A

Environmental scanning

23
Q

Which environmental forces is this ?
•Demographic shifts
•Cultural changes

A

Social

24
Q

Which environmental force is this?
•Maceoeconomix conditions
•Consumer income

A

Economic

25
Q

Which environmental force is this ?
•Changing technology
•Technology’s impact on customer value
•Technology enabled data analytics

A

Technological

26
Q

Which environmental force is this?
•Alternative forms of competition
•Small businesses

A

Competitive

27
Q

Which environmental force is this ?
•Laws protecting competition
•Laws affecting marketing mix actions
•Self regulation

A

Regulatory

28
Q

What r the five environmental forces ?

A

1.Social
2.Economic
3.Technological
4.Competitive
5.Regularory

29
Q

What is this ?
of the environment include the demographic characteristics of the population and its culture.
changes in these forces can have a dramatic impact on marketing strategy

A

social forces

30
Q

What is this ?
Describing a population according to selected characteristics such as age, gender, ethnicity, income, and occupation

A

Demographics

31
Q

What is this ?
one formed by merging two previously separated units into a single household

A

blended family

32
Q

What is this ?
Companies are developing ____ programs which are combinations of the marketing mix that reflect the unique attitudes, ancestry, communication, preference, and lifestyle of different races

A

multicultural marketing

33
Q

What is this ?
incorporates the set of values, ideas, and attitudes that are learned and shared among the members of a group

A

Culture

34
Q

What is this ?
the income, expenditures, and resources that affect the cost of running a business and household

A

economy

35
Q

What is this ?
The total amount of money made in one year by a person, household, or family unit is referred to as

A

Gross Profit

36
Q

What is this ?
is the money a consumer has left after paying taxes to use for necessities such as food, housing, clothing, and transportation

A

Disposable income

37
Q

What is this ?
the money that remains after paying taxes and necessities

A

discretionary income

38
Q

What is this ?
an information and communication based electronic exchange environment occupies by sophisticated computer and telecommunication technologies and digital offerings

A

marketspace

39
Q

What is this ?
the activities that use electronic communication in the inventory

A

electronic commerce

40
Q

What is this?
business practices are r conditions that make it difficult for new firms to enter the market

A

Barriers to entry

41
Q

What is this ?
Consists of restrictions stste and federal law place on business with regard to the conduct of its activities

A

Regulation

42
Q

What is this?
a grassroots movement stsrted in the 1960s to increase the influence, power, and rights of consumers in dealing with institutions

A

Consumerism

43
Q

What is this ?
where an industry attempts to police itsef

A

self regulation

44
Q

What is this ?
a learned predisposition to respond to an object or class of objects in a consistently favorable or unfavorable way

A

attitude

45
Q

What is this ?
a consumers subjective perception of how a product or brand performs on difficult attributes based on personal experience, advertising,. and discussions with other people

A

beliefs

46
Q

What is this ?
a specialized group of consumers with a structured set of relationships involving a particular brand fellow customers of that brand, and the product in use

A

brand community

47
Q

What is this ?
Actions a person takes in purchasing and using products and services, including the mental and social process that come before and after these actions

A

consumer behavior

48
Q

What is this?
a visual representation of all the touch points a consumer comes into contact with before, during and after a purchase

A

Consumer journey map

49
Q

What is this ?
a marketers product, service, or brand points of contact with a consumer from stsrt to finish in the purchase decision process

A

Consumer Touchpoints

50
Q

What is this ?
The distinct phases that a family progresses through from formation to retirement, each phase bringing with it identifiable purchasing behaviors

A

Family life cycle

Marketing (19 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2024 Bold Learning Solutions. Terms and Conditions