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Marketing > Chapter 16 > Flashcards

Chapter 16 Flashcards

1
Q

is the final step in the distribution channel in which organizations sell goods and services to consumers for their personal use
what is this ?

A

retailing

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2
Q

how much is retailing in the U.S. every year ?

A

$21 trillion

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3
Q

how much of that retailing sales is e-commerce annual sales ?

A

3.8 trillion

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4
Q

What are the 6 types of store retailing ?

A
  1. convenience stores (7 eleven)
  2. supermarkets (Kroger)
  3. limited assortment (Aldi)
  4. general merchandise (Walmart)
  5. off price retailers (Marshalls)
  6. outlet stores (Nike outlet)
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5
Q

What are the 6 types of non store retailing ?

A
  1. Online (amazon)
  2. Vending (All sorts of vending machines)
  3. Direct mail & catalogs (L.L. Bean catalog)
  4. TV home shopping (QVC)
  5. Telemarketing (ADT)
  6. Direct selling (Mary Kay)
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6
Q

is the same as marketing strategy but with some terminology differences
what is this ?

A

retailing strategy

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7
Q

How does the marketing strategy go ?

A

Situation analysis -> STP -> 4 Ps/marketing mix

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8
Q

How does retailing strategy go ?

A

Situation analysis -> STP -> Pricing, location, communication, merchandise

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9
Q

What’s the 6 types of shopper marketing ?

A
  1. Shelf talkers
  2. coupon machines
  3. catalina
  4. floor talkers
  5. weekly ads
  6. displays
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10
Q

What are the 4 types of shopper marketing online ?

A
  1. banner ads
  2. banners with ratings
  3. related items recommendations
  4. sponsored search
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11
Q

a systematic disciplined approach to managing a product category as a strategic business unit
what is this ?

A

category management

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12
Q

*are responsible for every aspect of a specific category in the store
*they have an endless pursuit of finding the right mix of branded and private label products to drive sales and profit
what is this ?

A

category managers

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13
Q

What’s the future of retailing involve ?

A
  1. economic evolution
  2. customer evolution
  3. technological evolution
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14
Q

distinguishes retail outlets based on whether independent retailers, corporate chains, or contractual systems own the outlet
what is this ?

A

form of ownership

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15
Q

describes the degree of service provided to the customer from three types of retailers: self, limited, and full service

A

level of service

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16
Q

describe how many different types of products a store carries ad in what assortment
what is this ?

A

merchandise line

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17
Q

the store carries a large assortment of each product item
what is this ?

A

depth of product line

18
Q

the variety of different product items a store carries
what is this ?

A

breadth of product line

19
Q

combines a typical merchandise store with a full sized grocery store
what is this ?

A

supercenter

20
Q

using the telephone to interact with and sell directly to conosumers
what is this ?

A

telemarketing

21
Q

a matrix that positions retail outlets on two dimensions: breadth of product line and value added, such as location, product reliability, or prestige
what is this ?

A

retail positioning matrix

22
Q

the activities related to managing the store and the merchandise in the store, which include retail pricing, store location, retail communication, and merchandise
what is this ?

A

retailing mix

23
Q

refer to the amount added to the cost of goods sold to arrive at the selling price
what is this ?

A

the markup/gross margin

24
Q

when a product does not sell at the original price and an adjustment is necessary
what is this ?

A

markdown

25
Q

emphasizes consistently low prices and eliminate most markdowns
what is this ?

A

everyday low pricing

26
Q

selling brand name merchandise at lower than regular prices
what is this ?

A

off price retailing

27
Q

the way in which the store is defined in the shoppers mind
what is this ?

A

retail image

28
Q

the process of growth and decline that retail outlets, like products, experience, consisting of the early growth, accelerated development, maturity, and decline stages
what is this ?

A

retail life cycle

29
Q

the utilities provided by retailers create value for consumers
what is this ?

A

consumer utilities

30
Q

the owner is the boss
what is this ?

A

independent retailer

31
Q

involves multiple outlets under common ownership
what is this ?

A

corporate chain

32
Q

include soft drink, motel, retailing, fast food, and car rental operations and a variety of business services
what is this ?

A

franchising

33
Q

requires that customers perform many functions during the purchase process
what is this ?

A

self service

34
Q

provide some services, such as credit and merchandise returns but not others, such as clothing altercations
what is this ?

A

limited service outlets

35
Q

all rely on better service to sell more distinctive, higher margin goods and to retain their customers
what is this ?

A

full service

36
Q

non store retailing includes vending machines which make it possible to serve customers when and where stores cannot
what is this ?

A

automatic vending

37
Q

“the store that comes to the door”
what is this ?

A

direct mail and catelogs

38
Q

when consumers watch a shopping channel on which products are displayed
what is this ?

A

television home shopping

39
Q

allows consumers to search for, evaluate and order products through the internet
what is this ?

A

online retailing

40
Q

door to door retailing
what is this ?

A

direct selling

41
Q

the use of displays, coupons, product samples, and other brand communications to influence shopping behavior in a store
what is this ?

A

shopping marketing

42
Q

assignes a manager the responsibility for selecting all products that consumers in a market segment might view as substitutes for each, with the objective of maximizing sales and profits in the category
what is this ?

A

category management

Marketing (19 decks)

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