Chapter 14: Social Psychology Flashcards
Social Psychology
seeks to understand, explain, and predict how people’s thoughts, feelings, and behaviors are influenced by the actual, imagined, or implied presence of others.
Social Cognition
the way in which people perceive and interpret themselves and others in their world
Attitudes
relatively stable and enduring evaluations of things and people
ABC model of attitude
propose that attitudes have three components: affective, behavioral, and cognitive
affective- how we feel towards an object (emotions)
behavioral- how we behave toward an object (actions)
cognitive- what we believe about an object (belief/idea)
Cognitive Dissonance Theory
we experience emotional discomfort when we hold contradictory beliefs or hold a belief that contradicts our behavior
we are motivated to change our attitudes to reduce cognitive dissonance
this theory warns of parents giving extrinsic reward to children for doing homework/chores
Self-Perception Theory
suggests that when people are uncertain of their attitude, they infer what the attitude are by observing their own behavior
Factors that affect the extent to which attitude predicts behavior
attitude specificity- more specific the attitude, the more likely it is to predict behavior
attitude strength- stronger attitudes predict behavior more accurately than weak attitudes
Halloween story
(1938) 85 years ago, broadcast of war of the world
The mercury theater
Implicit Attitude
an attitude of which the person is unaware
Stereotypes
generalized impressions about people or groups of people based on the social category they occupy
Prejudice
negative stereotypical attitudes towards individuals from another group
Social Identity Theory
emphasizes social-cognitive factors in the onset of prejudice
prejudice emerges through three processes:
- social categorization (person affiliates with a particular group as a way of figuring out how to act and react in the world)
- social identity (person forms an identity within the group)
- social comparison ( group member compares the group favorably with other groups and in turn derives a sense of positive well-being from looking at himself as superior in some way)
Dual Processing Model of Persuasion
Central route vs. Peripheral route (for persuasion)
central- emphasizes the content of message and the facts. more lasting impact
peripheral- superficial info, feelings, impressions. quick rules of them (heuristic)
“ has lots of argument”
“seem to know what they are talking about”
“makes me feel good”
Foot-in-the-door technique
getting someone to agree to a small request and then following up with a larger request
the person will be inclined to grant the second request because he granted the first one
Door-in-the-face Technique
making absurd first request that will obviously be turned down then following with a more moderate request
Appeals to Fear
make people believe that something bad will happen if they don’t comply with requests
Attributions
causal explanations of behavior
Fundamental Attribution Error
tendency to use disposition attributions to explain the behavior of other people