Business objectives Flashcards

1
Q

Objective

A

desired outcome or specific reult that a business intends to achieve

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2
Q

To make profit

A

Profit is what is left after expenses have been deducted form revenue

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3
Q

To increase Marketshare

A

the porportion of total of sales in a given industry that is controlled or held by a business, calculated at a specific time period

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4
Q

how to increase market share

A

price
advertsing
create a larger range of products

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5
Q

to improve effeiceny

A

How well a business uses its resources to achieve objectives

The aim is to minimise the resources needed and maximise the output generated from the inputs. This leads to waste minimisation and reduced costs (more profit).

How to do so?
Technology
Highly skilled employees
Quality inputs

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6
Q

to improve effectiveness

A

the degree to which a business achieves it stated objective

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7
Q

to fulfil market need

A

being specific and targeting unmet needs for particular market

Geographic areas
Demographics (Groups of people)
Niche markets (specialised products)

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8
Q

to fulfil social need

A

Aim to make the world a better place as well as making a profit

This objective best fits social enterprises

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9
Q

to meet shareholder expectations

A

Think of this as a combination of the other objectives

For example, shareholders of QANTAS expect:
Increased profits (to increase their share dividends)
Increased market share (taking customers from Emirates)
Fulfilling market need (flying to small rural areas)
Fulfilling social need (reduced carbon emissions from fuel)

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10
Q

strategies

A

how the company is going to achieve it goal

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11
Q

Vision and Mison statement

A

Vison statement- states what the organisation aspire to be

Mison- states why organisations exist, it purpose and what it will do to achieve business objective

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