Barthes - Semiotics

Question 1

What does icon signs mean?

Answer 1

Shared tangible qualities with the object e.g. drawn love heart has shared qualities of an actual heart.

Question 2

What does index signs mean?

Answer 2

Applied association with the object e.g. love heart = love.

Question 3

What does symbol signs mean?

Answer 3

Is a matter of convention and the symbols have to be taught until known e.g. crossing - red light = stop, green light = go.

Question 4

What is Barthes’ Theory of Semiotics?

Answer 4

• Audiences create their own meanings through how they perceive the media.
• Use of signs/symbols.