Gauntlett's Theory Flashcards
1
Q
What does Gauntlett believe?
A
While everyone is an individual, people tend to exist within larger groups who are similar to them ~ the media do not create identities, but just reflect them instead ~ identity.
2
Q
What does Gauntlett focus on?
A
How the media influences self-identity and self-understanding.
3
Q
What does Gauntlett argue?
A
The media provides tools that shape how we understand ourselves and the world.
4
Q
What is Gauntlett’s Theory?
A
The idea that the media used to convey singular, straightforward messages about ‘ideal’ types of male and female identities but now, the media today offer a more diverse range of stars and icons, allowing us to ‘pick and mix’ different ideas.
