Sampling Methods Flashcards

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1
Q

What is random sampling?

A

Where every individual in a survey has an equal chance at being picked. E.g names in a hat. It’s completely random

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2
Q

What is stratified random sampling?

A

Where the sampling frame is subdivided into several smaller sampling frames based on things like gender, age etc.

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3
Q

What is systematic sampling?

A

Where every other person is picked within the sample.

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4
Q

What is snowball sampling?

A

Where one person introduces to another etc. this is done when sampling frame is hard to obtain.

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