perception studies

Question 1

perceptual set?

Answer 1

biased in the way we receive inf - listen to some, ignore other - set of expectations we use to make inferences - depends on other factors

Question 1

culture?

Answer 1

different cultures perceive world differently

Question 2

study (culture)

Answer 2

image - black south africans likely to say man was hunting the elefant - white westerners said antelope

Question 3

what did the white westeners have more experience with?

Answer 3

drawn images - perceived closer to antelope on same ground

Question 4

motavation?

Answer 4

deprived of food for 20 hours or not

Question 5

aim - motivation

Answer 5

to investigate whether hunger affected perceptual set

Question 6

method

Answer 6

food images for 15 secs - turned off - brightness was reduced - asked to turn up the brightness from bfore

Question 7

results

Answer 7

they found that food deprived participants adjust the image brighter - changes perceptual set

Question 8

evaluation(motivation)

Answer 8

practical applications in marketing products, sellers of food, drink and other products focus on appealing images as they know there customers will be drawn to this

study requiring them not eating for 20 hours - demand characteristics - expected to respond to the pictures of food - exagerated responses to researcher

Question 9

expectation

Answer 9

part of study of recognising numbers and letters - flashed on screen - right down what they saw - when they looked at the number they perceived it as 13 - looked at letters perceived it as b

Question 10

expectation (evaluation)

Answer 10

laboratory study - extraneous variables can be controlled - giving the results validity - standardised procedures - east to replicate

students volunteer results may not be generalisable - it may be that perception changes as a person ages - other differecences that effect perception