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marketing unit > PRODUCT POSITIONING > Flashcards

PRODUCT POSITIONING Flashcards

1
Q

What is positioning

A

Is the process of creating a brand image for a product in relation to the characteristics of the market.

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2
Q

What does positioning include

A

Customer analysis
Set target market (niche vs mass)
Product positioning

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3
Q

What are some benefits of product positioning

A

create a brand image that appeals to your niche market

differentiate yourself from competitors

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4
Q

What are some disadvantages of product positioning

A

Difficult and expensive to create a brand image

Potential for rivals to enter your market

Simplification of a complex environment

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marketing unit (37 decks)

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