INTRODUCTION TO MARKETING Flashcards
1
Q
What is marketing
A
The activity or business of promoting and selling products or services, including market research and advertising.
2
Q
What does marketing include
A
Undertaking and analysing market research - looking at customers and competitors, to see what customers want, and what’s already out there and working.
Identifying target markets
Communicating successfully with the operations department & customers
3
Q
What is dynamic pricing
A
The practice of varying the price for a product or service to reflect changing market conditions, in particular the charging of a higher price at a time of greater demand.
