psych 241 midterm 2 Flashcards

1
Q

who is leon festinger

A

He was interested in the concepts of deeply held beliefs by people. So he joined a cult. The result was after an (magnificent) event there were urgent covert, the disconfirmation led to increased conviction

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2
Q

what is disconfirmation conviction

A

According to Festinger disconfirmation conviction is a firm belief held with conviction with theses characteristics
- high initial conviction and strong link to action
-high commitment
- specific and real world based belief
-disconfirmation is recognized
-social support

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3
Q

what is cognitive dissonance theory

A

According to Festinger, Dissonance is when people experience inconsistency in their thoughts, feelings, and action creating an unpleasant emotional states. To reduce the dissonance they rationalize their action or change their attitude to create greater consistency
ex: binging while on a diet than rationalizing with saying it is your cheat day

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4
Q

how do people reduce dissonance and rationalize their action using various strategies

A
  • changing their attitude/ cognition ex: I don’t need to be on a diet
  • changing perception of the action ex: i hardly ate any dessert
  • adding consonant cognition ex: this dessert was actually quite nutritious
    -minimizing the importance of the conflict ex: i don’t care if i am overweight since life is too short
  • reducing perceived choice ex: i had no choice, this dessert was served for a special occasion
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5
Q

what are the methods of dissonance induction

A
  1. induced compliance
  2. free choice
  3. effort justification
  4. induced hypocrisy
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6
Q

what is induced compliance

A

when an individual with upper power makes you complete a task that goes against your personal attitude or belief ex: usually a boring task
The study that corresponds with this concept is - the study that correspond with this concept is a group were given a boring task to complete. the experimental group were told to tell another participant the task were interesting and the the control weren’t given an instruction to pass on. some participant offered a dollar for lying to the next participant while others offered twenty dollar for doing so. then they were to evaluate their study experiences
- the people that were paid more money for the completion didn’t have a cognitive dissonance so they could justify lying. the people that weren’t paid well experienced cognitive dissonance, so they began to think the tasks is more interesting than what they think originally
The classical dissonance experiment concluded that dissonance is created if we say something we don’t believe with little justification. dissonance leads to attitude and cognition change

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7
Q

what is free choice

A

it is a choice between two equally attractive options arousing dissonance
So people reduce their dissonance by making decision of the positive aspect of the reject alternative to increase their liking for the chosen item and negative aspect of the chosen alternative to decrease their liking for the reject item
the study that corresponds with this concept is women asked to give a choice between two equally favourable items . The result was the women convinced themselves that the appliance they selected was better than they initially thought and the rejected option was not great after all
This can apply to choice for political candidates, vacation, restaurants and more, they distort subsequent information to support their decision

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8
Q

what is effort justification

A

it is engaging in negative behavior for a desirable outcome.in other words, it is believing an action is bad while doing it produce cognitive dissonance
ex: paying a high price for something that turns out to be disappointing
the study that corresponds with this concept is the study experiment had a group read very obscene and detailed sex scene and the other group didn’t read a detailed sex scene but read a material that is related to sex. Then were made to listen to very boring material. The result were the group that were given the most detailed sex scene described the boring material has interesting. This group placed more value on the boring material to justify the extra effort to avoid cognitive dissonance
in effort justification, people experience cognitive dissonance when they struggle to get something to be disappointed by it. To reduce their dissonance they change their cognition. This can help during difficult initiation rites, religious organizations through money and time and more. it can be described as a resource justification

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9
Q

what is induced hypocrisy

A

it is when an individual advocates for a belief then fails to uphold the belief. we all live with some sort of hypocrisy
The dissonance cognitions are not readily noticeable at the same time, but the hypocrisy paradigm will show it
the study that corresponds with this study This can be seen when a student gave a speech on the importance of condom use, and after didn’t use condom, it can create dissonance. To reduce dissonance there will be an increase of the buying of condom and condom use intention

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10
Q

when do people feel dissonance primarily

A
  • when the inconsistent cognitions are noticeable/important
  • highly accessible to consciousness
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11
Q

when does inconsistency produce dissonance

A
  • dissonance is likely when it conflicts with an individual core sense of self. ex: people think of themselves as good and moral beings so when it goes against this belief, dissonance is created
  • dissonance is likely when there are foreseeable negative consequences for our actions ex: student
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12
Q

what does aroused dissonance level depend on

A
  • weak external justification
    -perceived choice
  • commitment
  • cultural influences
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13
Q

what is self-perception theory

A

when internal cues are difficult to interpret, people gain insight by observing their own behavior

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14
Q

what is the key differences between dissonance and self-perception

A

the key difference is the uncomfortable arousal involved in dissonance. if it is self-perception, misattribution should have no impact
The study corresponding to this was that students were told to give a essay then were given a placebo pill and examined their attitude change
People experience attitude change to high choice because they experienced aversive effect

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15
Q

what is misattribution of arousal

A

it is the process whereby people make a mistake in assuming what is causing them to feel aroused
ex: when an individual faces a physiological response related to fear, people mislabel those responses as romantic arousal.

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16
Q

what is the brain area associated to dissonance

A

when making difficult choices, the Dorsal ACC is related (conflict). during emotional arousal anterior insula is related

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17
Q

what heightens dissonance

A

self-relevance heightened dissonance. we are driven to see ourselves as valuable, to bolster our self-esteem and to defend our positive view of ourselves. we are driven to appear competent and worthy to

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18
Q

what is the positive illusion about self

A

we see ourselves through a rose colored glass
we turn our attention away from negative outcomes and stimuli toward goals
The three types of illusion are self, control, optimism. if there is an error, it can be adaptive in the belief in ability to pursue a goal, belief that environment supports the goal, belief that goal is attainable
a positive illusion about protecting an individual from adversity, it is a psychological protection. However positive illusion can lead to chronic pattern of self defeating behavior

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19
Q

what are ways of maintaining positive illusions

A
  • self-handicapping
  • social comparison
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20
Q

what is self-handicapping

A

self-handicapping is behavior designed to sabotage one’s own performance in order to provide a subsequent excuse for failure
people engage in self-handicapping to provide an explanation for failure and way of protecting themselves due to a lack of ability

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21
Q

what is sandbagging

A

a form of self-handicapping. it is when an individual downplays their own ability, lowering expectation or openly predicting failure. even though it is a way to protect yourself, it can have a negative impact on performance. also others tend not to like people engaging in self-handicapping

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22
Q

what is social comparisons

A

we learn about our own abilities and attitude by comparing ourselves to other people who are similar on important attributes or dimensions
we compare ourselves to others when there is no objective standard
there are two types of social comparison

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23
Q

what is upward social comparisons

A

it is when an individual compares themselves with someone who is better. this can make us feel worse or inspire us

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24
Q

what is downward social comparisons

A

it is when an individual compares themselves to someone worse, making us feel better. after a tragic event we tend to afflict ourselves with someone in the same situation but we are adjusting well and compare ourselves to someone worse

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25
Q

what is past-self comparisons

A

we tend to subjectively distance past personal failure and to perceive past successes as subjectively closer in time
we do this to protect ourselves from negative implications of past failures
this allows us to capitalize on past successes
there was an experiment about remembering your best and worst grade

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26
Q

what is terror management theory

A

It originates from psychodynamics and existentialism
we have two observations which are that we are aware of our own mortality and we have a basic drive to stay alive. it is an existential conflict

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27
Q

what are the different types of immortality

A

various form of immortality are found in all cultures and suggest a human desire to minimize the terror of death
we have literal immortality which is afterlife like heaven
we have symbolic immortality which are biosocial immorality, creative immortality, natural immortality, experiential immortality

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28
Q

what are the defense we have against death

A

we have our cultural worldview defense and self-esteem

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29
Q

what is cultural worldview

A

it is human constructed, shared symbolic conceptions of reality that imbue life with meaning, order, and permanence
it is an antidote to death awareness

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30
Q

what does our cultural worldviews consist of

A
  • a theory of reality
    • institutions, symbols, rituals that support worldview
  • standard of value
  • the promise of actual or symbolic immortality
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31
Q

what is the basis of self-worth

A

it is living up to cultural value standards provides a sense of self-esteem

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32
Q

what is just world belief

A

it is the idea that good things will happen to the worthy and bad things will happen to the unworthy

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33
Q

what strengths our confidence in the correctness of our beliefs and values

A

the terror management theory strengths our confidence in the absolute correctness of our belief and values
social consensus ad validation implies correction

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34
Q

what plays a role in prejudice and intergroup conflict

A

doubt about a personal worldview after learning about another culture can play a role. as the existence of conflicting cultures can be profoundly threatening, the prejudice comes from trying to psychologically or physically removing the threat

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35
Q

what is the mortality salience hypothesis

A
  • cultural worldview protects against death
  • death reminders should cause people to strengthen their worldview or strengthen their self-esteem
    the study that correspond with the concept of mortality reminder is when judges are reminders of mortality salience, the sentence are harsher
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36
Q

what are our psychological defense

A
  1. Terror management theory
  2. self-affirmation theory (SAT)
  3. Belonging
  4. Compensatory control
  5. meaning
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37
Q

what is self-affirmation theory

A

this is how an individual adapts to information or experiences that are threatening to their self-concept as a good and a moral person
the self-esteem threat was based on the personality feedback study modeled on the barnum effect. Based on this effect a positive personality would be characterized by clear thinking, able, resourceful and a negative personality would be characterized by a passive, narrow-minded, lack of insight

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38
Q

what does self-affirmation protect against

A
  • stereotypes threat. the study that corresponds with this concept is examining if stereotype threat impairs women’s math performance and the result was stereotype threat impairs performance
  • mortality salience threat
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39
Q

what does belonging entails

A

since we are social creatures,feeling belonging is very important. a sociometer measures self-esteem, as self-esteem serves a barometer of belonging. Our self-esteem serves as a barometer of belonging as it tracks acceptance . A high degree of inclusion matters for our self-esteem. The sociometer theory (Leary 1995) propose self-esteem is a sociometer of interpersonal relationship, he used the exclusion test

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40
Q

what is compensatory control

A

having a sense of control is important for humans. if control is taken away, people tend to look to get it back in themselves and in the world, this overlap with Terror management theory defense
in response to threat, we tend to turn to God and government for control
Based on the research by Kay et al, people who are not in favour of god, endorse god as the controller. Based on the illusion of control test, people who lacked control were more likely to perceive a variety of illusory patterns. people in need of control found it in illusory pattern perception

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41
Q

what does meaning entails

A

The meaning maintenance model proposes people have a basic need for meaning. meaning means connection between mental representation while threat is a meaning disruption and defense is a meaning affirmation. this explains TMT, self-esteem threat, belonging. Meaning disruption can occur when a doll has an uncanny appearance. uncanny valley is a term used to describe the relationship between the human life appearance of robotic object and the emotional response. In the transmogrifying experimenter, only 5% noticed the implicit expectation violation

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42
Q

what are the different types of motivational conflict

A
  1. approach-avoidance conflict (+,-)
  2. approach-approach (+,+)
  3. avoidance-avoidance (-,-)
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43
Q

what is approach-avoidance conflict

A

(+,-)
it is a psychological conflict that arises when a goal is both desirable and undesirable
ex: approaching a potential romantic interest then stopping suddenly due to anxiety

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44
Q

what is approach-approach

A

(-,-)
it is the intrapersonal conflict when a decision is to be made from two appealing choices
ex: two fun event that are on the same day

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45
Q

what is avoidance-avoidance

A

(-,-)
it is when a person has difficulty choosing between two unfavourable option
ex: choosing between surgery or radiation treatment for cancer

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46
Q

what is the third system

A

the third system deals with conflict which is a behavioral inhibition system. it is a risk assessment to conflict the right inferior frontal cortex is important in behavioral inhibition). The output will be anxiety, stop ongoing behavior, heightened attention to environment

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47
Q

what can be done to solve a conflict

A
  • assessment reveals dangers is not a problem or too much of a problem
  • resume approach or withdrawn
  • easier in clear situation
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48
Q

what is displacement behavior

A

displacement behavior is done to displace anxious emotion
ex: animals in zoo, anxious dogs, rat running in wheels, people becoming unrealistic positive

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49
Q

can approach motivation be a cure to conflict

A

yes

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50
Q

what else can people look to

A

people can look to god, the government, celebrity, consumerism and more

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51
Q

why does people look to ideals for reliefs

A
  • portable since it is always accessible because ideals ride in your head
  • conflict free since it is a sanctuary
  • pre-emptive resolution because future threats are no longer a threat
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52
Q

what are the three ways we make sense of the world

A
  1. we rely on imperfect memory
  2. we make causal attributions
  3. impression
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53
Q

what is the short term memory

A

it is information and input that is currently activated and maintained. It cannot be manipulated. also rehearsal maintain information

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54
Q

what is working memory

A

it is a type of short term memory that manipulate and pay attention to activated information

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55
Q

what is long-term memory

A

it is information from past experiences that may or may not be currently activated

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56
Q

what part of the brain is associated with the short term and working memory

A

the prefrontal cortex (PFC)

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57
Q

what part of the brain is associated with the long-term memory

A

the hippocampus

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58
Q

what is the process of memory

A

sensory information -> short-term memory -> consolidation <- rehearsal -> long term memory

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58
Q

who is henry molaison

A

he cut out the hippocampus, the individual was unable to form new memories . repetition maintained information, it was lost after stopping the repetition maintained. they could learn new skills through practice

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59
Q

How do we remember

A

since memory is a reconstructive process. information retrieval is influenced by biases, schemas, motives and goal
it is easier to remember schema consistent information. information that is not consistent with schemas are processed more thoroughly

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60
Q

what is mood-congruent memory

A

people are more likely to remember positive information when in a positive mood and negative information when in a negative mood

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61
Q

what is the misinformation effect

A

the process by which cues that are given after an event can plant false information into memory
this concept was illustrated by Loftus on how the phrasing of a question can lead someone to remember seeing something that actually was there
ex: when a detective was asking avilia about an accident when word like hit they remember there was no broken glass and when the detective used smashed they remember there was broken glass

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62
Q

what is the availability heuristics

A

judging the frequency of an event based on the ease with which it is brought to mind
This ensures we make fast assessment, it is meant to be a mental shortcut that relies on immediate examples
the study that relates to these concepts is the Tversky and Kahneman as they were quickly able to bring into remembrance with words starting with R than words with R in the middle causing them to think there was more word starting with R

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63
Q

what is the ease of retrieval effect

A

judge how frequently an event occurs on the basis of how easily they can retrieve a certain number of instances of that event
In the Schwean studies, participants were asked to give 6 and 12 examples of how assertive or unassertive they are. Since it is easier to provide 6 examples, they believe they are more assertive. Rather, providing 12 examples is much harder making people believe they are less assertive

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64
Q

what is attribution theories

A

describes how people explain the cause of their own and other’s behavior. we make causal attributions about many aspects of our own lives and others. it is often automatic and rapid

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65
Q

what are the two primary sources of causal schema

A
  1. personal experiences
  2. general cultural knowledge
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66
Q

what happens when a event doesn’t fit a causal schema

A

we rely on what is salient or highly accessible
top of the head phenomenon

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67
Q

what are the two types of attribution

A
  1. internal attribution (disposition)
  2. external attribution (situation)
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68
Q

what is internal attribution

A

AKA disposition
it is when a person’s behavior was caused by something internal such as their attitude, character or personality

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69
Q

what is external attribution

A

AKA situation
a person’s behavior is caused by external factors which are situational. it is assumed that people in similar situation will behave similarly

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70
Q

what is stability of cause

A

stable: when an individual behavior is caused by the same thing
unstable: when an individual behavior is not reliably caused by the same thing

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71
Q

why is the attribution theory important

A

it is important because they determine our behavior

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72
Q

why do we make internal and external attribution

A
  • people try to infer from an action whether the act itself corresponds to an enduring personal characteristics of the actor
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73
Q

what are the three basic factors people make inference

A
  1. A person’s degree of choice: people make assumptions when their behavior is by choice rather than being coerced
  2. expectedness of behavior: we make inference about a person when their behavior deviates from the norm
  3. intended effect of someone’s behavior: we make inferences about someone’s motives when their behavior produces fewer desirable effects
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74
Q

how do we weigh the cause of behavior

A

since it is difficult to know what to conclude about someone behaving in a role but easy with someone who acts ‘out of role’

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75
Q

what is fundamental attribution error (FAE)

A

AKA correspondence bias
we tend to overestimate the role of internal attribution and underestimate the role of external attribution
This was shown in the Jones and Harris study where they told participant the debtor had no choice in their stand. The result was people would attribute freely chosen behavior to disposition and chance directed behavior to situation
people would attribute apparently freely-chosen behaviors to disposition (personality) and apparently chance-directed behaviors to a situation.

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76
Q

what is the cause of fundamental attribution error

A
  1. we want to settle on disposition because it provides a sense of control
  2. we misunderstand a situation because we don’t understand the constraints of a situation or the ability for a situation to change a behavior
  3. we misperceive behavior because it is difficult to get a good estimate of behavior
  4. we fail to use information because disposition is the automatic attribution after we consider situational attribution
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77
Q

what is the three stage model of attribution

A

Identification of a behavior → automatic disposition inferences → effortful situational attribution correction
In a study by gilbert, pelham and krull they had cognitively busy and not busy participant, the busy participant fails to correct their characterization because they are too busy to use information situation context, it is not because they fail to notice, gather, or recall that information

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78
Q

what is observer attribution

A

it is the perceptions of others behavior
we tend to other people’s behavior to internal reasons and assume their behavior caused by their disposition

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79
Q

what is actor attribution

A

it is the perceptions of our own behavior
we tend to attribute our own behavior to eternal reason and assume that our behavior is caused by the situation

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80
Q

what is the cause of actor/observer attribution differences

A
  1. we want to see ourselves as flexible we change according to the demands of the situation because we use our estimate in a self-serving way as we associate our success to ourselves and give a excuse for our failure
  2. we understand the situation better because we realize the situation constrains our own behavior we know our behavior in different situations and are not due only to our disposition. This is the role of perceptual salience
  3. we fail to use information because the situation is the first automatic attribution and then only after do we consider disposition
81
Q

what is the kelley covariation theory

A

people make attribution by considering potential cause that co-occur with the behavior

82
Q

what is the three useful types of covariation information

A
  1. consensus: generalization across persons
  2. distinctiveness: how unique the behavior is to the particular situation
  3. consistency: describes whether a person acts in a similar way in a specific situation even if it occurs multiple times.
83
Q

when is situational attribution more likely

A

when it is high on all three dimensions (consensus, distinctiveness, consistency)

84
Q

when is dispositional attribution

A

when it is high on consistency but low on consensus and distinctiveness

85
Q

what is the discounting principle

A

we should assign reduced weight to a particular cause of behavior if there are other plausible cause that might have produced it

ex: if a mom is yelling at her child, other might think she is a bad mother however if other are aware that the child ran out the street than other might be more understanding

86
Q

what is augmenting principles

A

when a factor might encourage a behavior and a factor that might inhibit the behavior is present, we will assign more weight to the encouraging factor
If mom started yelling at little Jane with a police officer standing there, you might conclude that the mom really has a bad temper because the cop should be an inhibiting factor.

87
Q

what does the attribution theory suggest

A

It suggests we are not accurate because of the following biases
-fundamental attribution error
-> actor/observer
-> defensive (self-serving) attribution

88
Q

what does impression formation research suggest

A

it suggest we can be surprisingly accurate in our assessment of personalities from thin slices of information

89
Q

what is bottom-up factors in relation to the impression formation dual process model

A

we watch their actions, gestures, facial expression and we listen to them

90
Q

what is top-down factors in relation to the impression formation dual process model

A

we use our schemas, in others words we use our prior knowledge/expectation

91
Q

what influences our impression of others

A

our impression of others are influenced by both bottom-up and top-down factors

92
Q

what are the two ways human form impression of others

A
  1. impression from bottom up
  2. impression from top down
93
Q

what is impression from bottom up

A

gathering individual observation of a person in order to form an overall impression
-> negativity bias
-> thin slices
-> theory of mind

94
Q

what is negativity bias

A

evolutionary advantage to weighting negative behavior more strongly. in other words it is the tendency to pay more attention to negative information than positive information

95
Q

what is thin slices

A

this is impression formation based on QUICK PEEKS at behavior or physical attributes
ex: from face, 30 sec video, personal space, website/social media
this is surprisingly accurate based on the ambady & rosenthal study

96
Q

what is physiognomy

A

it is an old idea that body/face reflects personal characteristics
it is pseudoscience

97
Q

what is theory of mind

A

it is a set of ideas about other people’s thought, desire, feelings and intention given what we know about them and the situation they are in
ex: Understanding someone’s feelings by their facial expressions.
Realizing that someone might have a different opinion based on their background

Based on face expert, we can read other’s mental state based on very little information

98
Q

what is the mind in the eyes

A

it reveals a mental ability of using minutes facial cues to read another’s cognitive/emotional mental states
this is useful for quickly sizing up others (friends, information on environmental and social situations, romantic interest)
this ability predict emotional intelligence and belief in god

99
Q

what part of the brain contributes to the impression of other in relation to the theory of mind

A

DMPFC

100
Q

what part of the brain is related to the social brain

A
  • DMPFC
  • right temporal parietal junction
  • precuneus/posterior cingulate
  • anterior temporal pole
    -inferior frontal gyrus
  • posterior superior temporal sulcus
101
Q

what part of the brain is related to being self-referential

A
  • MPFC
  • PCC
102
Q

what is mirror neurons

A

certain neurons that are activated both when one performs an actions oneself and the other observe the action. It is activated by intention, not just the action and encode the another person’s goals. This is useful for social judgement and impression
mirror neurons activity correlates with emotional empathy scales

103
Q

what is ToM simulation theory

A
  • ToM arises from mental rehearsal of behavior and states
  • mirror neurons support this
  • so does overlap between self-related and ToM-related brain regions
104
Q

what is the impression from top down

A

it is using preconceived ideas and schemas as part of the basic for impression formation
-> transference
-> false consensus
-> implicit personality theories

105
Q

what is transference

A

forming impressions of a feeling for an unfamiliar person using schemas of a familiar person
The freudian idea, he noticed how patients begin to treat him like someone else in their life
we apply positive or negative attributes to unfamiliar people from similar others

106
Q

what is false consensus

A

it is a projecting attitude and opinion of self
this is another idea of Freudian
This works because we assume other people are like ourselves

107
Q

what factors contributes to false consensus

A
  • salience and accessibility (prominent schema)
  • self-serving biases ( consensus supports a positive view of self
  • close others are actually similar (we are attracted to similarity, friends are actually more genetically similar than stranger)
108
Q

what is implicit personality theories

A

tries to explain how people form first impressions about others
The halo effect is the social perceivers tend to bias their assessments of an individual’s traits based on their overall impression of that individual ex of halo effect would assign positive qualities to an attractive person

109
Q

what processing is used for stereotypes

A

the top-down processing. since it is quick due to the mental shortcut. it is based on schemas and the halo effect

110
Q

when are we more likely to use bottom-up processing

A

we are more likely to use bottom-up processing and less reliance on stereotyping when we
- are highly motivated to get to know someone
- need to work with someone
- feel similar to someone

111
Q

what are the method to measure top-down influences

A
  1. mouse tracking
  2. eye tracking
112
Q

what is the eye gaze

A

There is greater attention to the eyes when there is a perceived similarity. As a greater focus on the eyes may indicate our willingness to know others and see them as individuals

113
Q

what is the difference between ingroup and outgroup faces

A

The differences between ingroups and outgroups were drawn around the eyes. in the study, ingroup faces are given more positive qualities (trustworthy)

114
Q

how does cultural influences person perception

A

-American culture tends to reinforce dominant behavior
-Japanese culture tends to reinforce subordinate behavior
The fMRI study showed the differences in posture outlines between japanese and american participants

115
Q

what is counterfactual thinking

A

Our attributions and thoughts are also influenced by what might have, could have, or should have happened ‘if only’ minor details were different. Appears to influence the amount of responsibility people place on others as well as how much they kick themselves for their decisions.
ex:If I started studying three days ago, instead of last night, I could have done better on my test

116
Q

what is social influences

A

social influences refers to the effect of other people on an individual’s beliefs, attitude, values or behavior

117
Q

what are the types of social influences

A
  • social learning
  • conformity
  • compliance
  • obedience
118
Q

what is social learning

A

it is the capacity to learn from observing others. we can either be encouraged or discouraged from engaging in both new or know behavior

119
Q

who is albert bandura

A

he looked at observational learning, he looked into how bagged emotion can overfill and come over in the wrong way. He wants to know how people learn without a direct outcome. modeling means observed S-R can be learned through observation. modeling of good and bad behavior can be learned, if there is a social acceptance of a behavior, the behavior will be encouraged and otherwise

120
Q

what is the bandura’s bobo doll

A

this study is the opposite of catharsis. this concept believes people learn behavior by first enacting them
ex: media and learning people tend to recreate the behavior they learn from the media whether it is movie, video games and more

121
Q

what is conformity

A

it is altering behavior or belief to bring them in accordance with others

122
Q

what are the two different influences leading to conformity

A
  1. informational influences
  2. normative influences
123
Q

what is informational influences

A

influences producing conformity when a person believes others are correct in their judgment. when there is lack of information available so they look to other people to correct their judgment

124
Q

what is normative influences

A

influences that produce conformity when a person wants to fit in or fears the negative consequences of appearing deviant

125
Q

what is private conformity

A

change in beliefs when a person truly accepts the position taken by others

125
Q

what are the two different types of conformity

A
  1. private conformity
  2. public conformity
126
Q

what is public conformity

A

superficial change in behavior produced by real or imagined group pressure without change in opinion

126
Q

what is the sherif’s conformity research

A

he conducted studies examining how groups influence behavior by shaping how reality is perceived. They asked people how much the dot move in the screen, they had a group complete a tasks then sit with others and make the same estimates

127
Q

when do we conform to informational social influence

A
  1. when the situation is ambiguous
  2. when there is a crisis
  3. when others are expert
128
Q

what is normative social influences

A

Conforming in order to be liked and accepted or to fulfil others’ expectations. This type of conformity results in public compliance (but not private acceptance) of the group’s beliefs and behaviours.
Conformity when we use others to know how to fit in.
the study relating to this concept is the social pressure study (asch 1951) when people conform to the group to say the obvious wrong answer even if they know the answer is wrong

129
Q

what factors affecting conformity

A
  • group size: larger group exert more influence
  • group unanimity: any dissenter can reduce conformity
  • culture: people in collectivist societies tend to conform more than those in individualistic societies
  • gender: a weak factor but often in public conformity. as women tend to conform more in stereotypically male domains and men conform more in stereotypically female domains
  • individual differences: people with a strong sense of self as reflected in high self-esteem, motivation to achieve, leadership ability and minimal concern conform less
  • age: conformity is higher among teenagers, it tends to slightly decrease with age among adults 18-25
130
Q

what is compliance

A

it is change in behavior elicited by direct requests from others
we have different techniques such as the foot in the door, free gift, door in the face, liking, scarcity, that’s not all, low balling

131
Q

what is the foot in the door technique

A

compliance techniques in which one makes an initial small request followed by a larger request. ex: asking to sign a petition and then request donation
This works because when they comply with a small request they feel helpful and are motivated to maintain self-image. Also they believe refusing the larger request will create public inconsistency

132
Q

what is the free gift technique

A

It is giving a small gift to increase the likelihood of complying with the subquest request. These techniques also work because of the norm of reciprocity in which the norms dictate people that people should provide benefit to those who benefit them. These tend to work because people are in a good mood after giving the gift so they compliance

133
Q

what is the door in the face techniques

A

compliance techniques in which one makes an initial large request an the other will request then followed by an modest request. This technique works because the pressure to respond to change in position of the requester. the second request may be seen as a concession. this techniques work best when:

  • first request is larger but not enough to be considered illegitimate
  • requests made close to each other in time
  • requests made by same person
134
Q

what is the liking techniques

A

compliance techniques in which one is likely to compliance to request to those who are likelable,similar or attractive

135
Q

what is the scarcity techniques

A

strategy in which appeal of an items increased by making it appear rare or temporary

136
Q

what is the That’s not all techniques

A

strategy in which something is added as a bonus or reduced as a discount from the original form

137
Q

what is the low balling techniques

A

strategy in which the person secures agreement with a request but then increases the size of the request by revealing hidden costs.
This technique is effective when
- once people make a commitment to something, they focus on its positive aspect and choice more favorably
- people feel obligated to follow a course of action if they make a public commitment

138
Q

what is obedience

A

behavior change produced by the commands of authority
in many ways, social order depends on respect to authority
The study represented to obedience is the milgram study

139
Q

explanation for why we obey according to the milgram obedience study

A
  • we are socialized to obey
  • increased in small increment (foot in the door techniques) self-justification
  • hard to say no to authority figures; hard to face and challenge situational norms
  • on automatic pilot to”obey the experimenter” we may adhere to norms in a mindless way. fast-pace doesn’t allow for much thought
  • it is a bad situation, we are not evil people
140
Q

what are the cross-cultural differences in obediences

A

there are evidence of even higher rates of obediences in most countries compared to the US

141
Q

what is attitudes

A

attitudes are evaluation of a target expressed with some level of intensity
attitudes represented by how we evaluate a person, a group, an object, an issue or an ideology
Attitudes vary in strength along positive and negative dimensions leading to attitudes that are positive, negative, ambivalent, or indifferent.

141
Q

what is behavior attitudes

A
  • cognitive dissonance : brings out attitudes in line with our behaviour
  • self-presentation: infer our attitude based on observing our own behaviour
  • intuitive assumptions: that attitudes or how we evaluate an object will influence how we behave towards it
142
Q

what is intuitive assumption

A

attitudes or how we evaluate an object will influence how we behave towards it
this was seen in the La pierre study is La Piere traveled around US with Chinese-American couple visiting 251 establishments and only denied service at one.
However, Lapiere found that 90% of these services in later survey indicated refusal to serve Chinese-Americans.
LaPiere contraindicated that attitudes don’t predict behavior

143
Q

does attitudes predict behavior

A

it is suggested that attitudes weakly predict behavior

144
Q

what factors impact the relation between attitudes and behavior

A
  • attitudes sometimes conflict with other determinants of behavior
  • attitudes based on direct experiences more strongly predict behavior than those based on second hand experiences
  • attitudes less predictive when assessing general attitude and behavior toward specific target
    this was seen in the birth control study, the result was that women attitudes predict the likeliness to use the pill
145
Q

what factors affect how well attitudes predict behavior

A
  • matching attitude to behavior
    specific attitudes predict specific behavior
    general attitudes predict general classes of behavior
  • self-presentational concerns
  • measuring implicit attitude spontaneous behavior prediction) and explicit attitudes (deliberate and reasoned behavior prediction)
  • attitude accessibility
  • attitude strength
146
Q

what is attitude accessibility

A

Accessible attitudes predict behavior, but attitudes are not always accessible
-self awareness
- priming as a reminder of attitudes brings behavior in line

147
Q

what is the theory of planned behavior

A

Planned behaviour best explained by combined influence of
- attitudes: attitudes toward specific behavior more important than general attitudes
- subjective norms: beliefs about how people around them view their behavior
- perceived behavioural control: ease with which people think they can engage in particular behavior
These three factors combine to influence behavioral intentions which in turn influence behavior
(attitudes, subjective norms, perceived behavior control) -> intention -> behavior

148
Q

what is the problem with the theory of planned behavior

A
  • It is very rational and deliberative.

-Intentions are not great predictors of behavior.

-Behaviors are sometimes spontaneous and unintentional. For example, habits are very non deliberative actions and intentions do not predict habits.

-It does not take into account implicit attitudes and how behavior can be influenced by implicit associations that may be different from explicit attitudes.

149
Q

is attitudes a strong predictor of behavior

A

yes, attitudes are a strong predictor of behavior
explicit is a better predictor low presentation domain (The sentence means that being explicit or clear is more effective at predicting outcomes in areas where people are less focused on presenting themselves in a favorable light.)

150
Q

what is persuasion

A

A shift in attitude or behavior as the result of the influence of appeals by other people or other sources.

151
Q

how does commercial persuade an individual

A

by creating a positive, favourable attitude toward the product in the consumer
-if attitude is created, it leads to behavior (purchasing the product

151
Q

what is salience

A

Salice describes how prominent and emotional striking something is
- repetition
- complexity -> less likely in the beginning but more over time, longer lasting ex: might not like novel art but then start to love it
- simpler -> more liking quicker -> but less likely in future ex: liking a catchy song on the radio -> then hating them over time

152
Q

what is positive association

A

it is not just an evaluation of the product, but a cognitive link between product and positive event
Janis, 1965 Pepsi & peanuts
Had subjects sit down and view several persuasive messages (speeches)
Allowing subjects to have pepsi & peanuts while watching the appeals (vs. not) increased the general appeal of each of the messages because subjects were in a better mood

153
Q

what are the two routes to persuasion

A

elaboration likelihood model (dual process model)
1. central or systemic route: Process by which people think carefully about the content of a message and are influenced by the strength and quality of the argument.
2. peripheral or heuristic routes: Process by which people are influenced by superficial cues in a message such as the length of the message, the attractiveness of the communicator, or the theatricality of the message

154
Q

what routes is it if they are able to process and are motivated

A

central
ability to process: yes
motivated: yes

155
Q

Ability to process: no
motivated: yes

A

peripheral

156
Q

ability to process: yes
motivated: no

A

peripheral

157
Q

ability to process: no
motivated: no

A

peripheral

158
Q

what is central routes influenced by

A
  • Personal relevance of the message – i.e. whether it bears on our goals, concerns, and well-being.

Knowledge about the issue – i.e. the more we know, the more we scrutinize thoughtfully.

Whether the message makes us feel responsible for some action – i.e. we use it more when we have to explain it to others.

SUM: Increased motivation and ability

159
Q

what is the peripheral route triggered by

A
  • Factors that reduce our motivation.
  • Factors that interfere with our ability to attend to the message (e.g. multitasking or cognitive load).
160
Q

what three components are involved in persuasive communication

A
  1. message
  2. source
  3. audience
161
Q

what is a message

A

it is informational strategies
When people use a central route, the more information the better as long as the information is factual and not comprising weaker arguments.
When people use a peripheral route, the longer the message, the better.

the message tone matters, as in order to be persuasive, better to take a less extreme position and convey moderate amounts of discrepancy (upside down U).
Extreme arguments may be counterproductive because people spend more time scrutinising points of contention and judge them as weak.

the strength of the message and repetition matters as strong messages are persuasive. also the frequency of exposures to the message can lead to attitude change

fear appeals can be quite helpful and effective when it includes strong but not extreme message and offers advice on how to cope with danger however fear appeal doesn’t always work because
-People perceive danger, but feel capable of acting against it.
-People believe in a just world and think bad things happen only to those who deserve it.
-People assess the severity of the situation and the probability of something bad

emotion appeal and objective statistics
-Personal narratives and vivid images are more effective than abstract statistics.
ex: E.g., story of ‘welfare queen’ more likely to change attitudes toward welfare than those given objective statistics or those who heard story and given statistics

primary effects: information presented first has the most influence. immediate decision
recency effect: information presented last has the most. delayed decision

162
Q

why does the source of the message matter

A

the credibility of the source matter as it refers to the combination of expertise and trustworthiness

the attractiveness and similarity of the messengers to themselves. the attractiveness especially effective when people are not motivated or not knowledgeable

163
Q

what is the sleeper effect

A

a delayed increase in the persuasive impact of non credible source
the study that looked at this was Read an essay by Oppenheimer or a propaganda newspaper -> shared attitudes -> over time, people dissociate the source of the message and the message itself
Immediately -> trusted Oppenheimer more
4 weeks later -> people trusted propaganda more too
Sleeper effect emerges specifically when people only learn the source after processing the info (read the essay first and then get told of the author)

It appears that over time, people dissociate the source of the message and the message itself.
However, sleeper effect emerges specifically when people only learn of the source after processing the information.

164
Q

what are the role of the audience in persuasion

A

-various characteristics about the receiver influence persuasion
- need for cognition as people most in need for cognition are more persuaded by high quality argument but less influenced by peripheral cues
- mood as people are most persuaded when they are in a good mood
-age as younger people tend to be more susceptible to persuasion than older adult

165
Q

what is the media effect on persuasion

A

the media effects are weak. there is a weak correlation between these media method and persuasion
- consumer advertising
- political advertising
- public service announcement

166
Q

what is the third person effect

A

it is the assumption that other people are more prone to being influenced by persuasive messages than we are

167
Q

what does media shape

A

It shapes what we think is important. what the media emphasizes become the things we are persuaded by and find important
it shape general attitude, which then shape general behavior

168
Q

what are the resistance factors to persuasion

A
  • attentional biases: people are inclined to selectively attend to information that confirms their original attitudes
    -people also selectively evaluate information that agree vs disagree with
  • inoculation: exposure to weak versions of a persuasive message increases later resistance to that agreement. because we can build up resistance to persuasion
    -previous commitment: when people make public commitments to their attitudes they are more resistant to subsequent counterattitudinal messages
  • reactance: people react to threat to their freedom or sense of self by asserting themselves and perceiving the freedom as even more
169
Q

what is a philosopher king

A
    • thought a philosopher king was needed
  • most people are trapped in the matrix, so we need a navigator to guide us. A navigator is someone who is interested in the truth
  • karl popper blamed this for 20th century totalitarian leaders like hitler and stalin
170
Q

what is the wisdom of the crowds

A
  • individuals are biased, limited , corporeal so we can’t depend on an individual
  • however if we put the individuals together, the biases will cancel out
  • the group can collectively ascertain truth, this concept can be associated with democracy, wikipedia, and more
171
Q

what is group

A

3 or more people who interact and influence each other. groups can vary in sizes, tightness, longevity

172
Q

what are the benefit of a group

A

Groups can be beneficial to individuals because they allow us to feel belonged, advantages for protection, food acquisition, mating, child resting. Also Groups provide an individual with a sense of self and identity,

173
Q

what are the characteristics of group

A
  • social norms: what are the acceptable norms and behavior in the group. There are strong penalties for deviance in the threat, excision, hatred
  • social roles: groups create expectations on how a certain individual should behavior. However this can be dangerous because people lose their sense of individuality
  • group cohesiveness: qualities of a group that bind members to others. group cohesiveness leads to better performance if close cooperation is required but backfires when people focus on maintaining close relations rather than finding the best answer. This is strong evidence that performance influences group cohesiveness ( people will want to stick with groups that are working)

-

174
Q

what is social facilitation

A

it is the process that occurs in the presence of others influencing our performance
Normal Triplette was interested in this question and found evidence for the presence of other enhanced performance of an individual. This also works in animals
There are times when social facilitation doesn’t work and the presence of others inhibited performance.
Zajonc offered a solution: presence of others from own species creates arousal. The increased arousal increase tendency for dominant response. For easy or well-learned tasks, the dominant response is the correct response for difficult or novel tasks the dominant response is an incorrect response

Zajonc tested this theory and the experiment match his prediction that in the presence of others for simple tasks we are better and performanced worse in the complex tasks

175
Q

what are the alternatives to social facilitation

A
  • evaluation apprehension theory: the presence of others will produce a social facilitation effect because we are concerned how we appear in the eyes of others
  • distraction conflict theory: the presence of others is distracting and creates attentional conflict. However mere presence was found to be sufficient in other works
  • All these theories may be all accurate but in different context
176
Q

what is social loafing

A

it is the tendency for people to relax in the presence of others when their individual performance cannot be evaluated
Ringelmann was interested in individual performance in presence other, he found that people produce less effort in presences of others

In this studies showing social loafing, the result was the cheering was getting smaller as the group was getting bigger

Sometimes social loafing intentional and other times is unintentional

177
Q

what influences social loafing

A
  • the sizes of the group
  • perceived anonymity
  • importance of group
  • values of individual effort
  • negative consequences to group
178
Q

what is deindividuation

A

it is the process of an individual feeling anonymous in large group. there are less constraints on behavior when people can’t be identified and there is a loss if an individual identity
Le bon and trade proposed that in groups, individual mind give way to less reflective group mind as there are two different types of mind

The results of the study were children were more likely to take lots of candy when they feel anonymous in the group

179
Q

what is the result of deindividuation

A
  • deindividuation may lead to antisocial acts because they feel less accountable for their action
  • deindividuation may lead to antisocial tendencies because it shifts attentional cues from the self to the situation thereby
  • deindividuation may lead to greater reliance on social norms who could lead to prosocial or antisocial behavior
180
Q

is the brutality of wars be related to deindividuation

A

yes. deindividuation is strongly correlated with aggressiveness in war. on the internet, people tend to be extremely rude and harsh due to deindivation

181
Q

what does group versus individual performance depend on

A
  • additive tasks: activities in which the group output reflects the total of all individual members’ contribution
    ex: idea generation, manual tasks
    the group tend to be more productive than single individuals, However, the efficiency of a group’s output may not necessarily be equivalent to the sum of what each individual could achieve separately.
  • conjunctive task: activities in which the performance of the group depends on the least talented member as all the group needs to contribute to the end product of the project
    ex: challenge physical tasks, study groups. groups usually perform worse than individuals on such tasks
  • disjunctive tasks: activities in which the performance of the group depend on the most talented member
    ex: tasks involve single correct answers or certain decisions
    the group usually performs better than individuals on such tasks
182
Q

what are two problems faced in group dynamics

A
  1. groups think
  2. group polarization
183
Q

what is groupthink

A

A group decision-making style characterized by excessive pressure among group members for consensus leading to inadequate appraisal of options and poor decisions

Suspected to play a role in several real world events such as the bay of pigs, pearl harbor, swissair collapse, umpires in MLB

184
Q

how does groupthink occur in group

A
  • are cohesive and desirable – want to be liked by others in groups and keep groups together
  • are relatively isolated from dissenting viewpoints
  • have a directive leader who signals a favoured decision
    -try to reach consensus
    -high stress
185
Q

what are the symptoms of groupthink

A

-Illusion of invulnerability
-Rationale
-Unquestioned belief in group’s morality
-Stereotyped view of opponent
-Conformity pressure
-Self-censorship
-Illusion of unanimity
-Mindguards
Members who protect the group from information that calls into question the quality or morality of their decision.

186
Q

what are the consequences of groupthink

A

Groupthink results in defective decision-making procedures
- A poor information search
- An incomplete survey of alternative perspectives
- A failure to examine risks of the favoured alternative
- A failure to develop contingency plans

187
Q

what can be done to prevent groupthink

A
  • Leaders should be non-directive as they should not expressed their own opinion until after others have expressed own views
  • A norm of openness should be established.
    -People from outside of the group should be included in the decision-making process.
  • Seek anonymous opinions from group members.
188
Q

wisdom of the crowd vs groupthink

A

humans tend to conform, leading to “groupthink,” which defeats the purpose of the diversity needed in wisdom of crowds.

189
Q

how does groupthink relate to the bay of pigs invasion

A

Many officials, according to their notes, expressed concerns about many aspects of the plan, as the group came to consensus, no one wanted to be sole dissenter

190
Q

what is group polarization

A

Group produced enhancement of groups’ pre-existing tendencies

Risky Shift: Group decisions are riskier than individual decisions (Stoner, 1961)

Cautious Shift: Group decisions are more cautious than individual decisions

Strengthening of the members’ average tendency.
in other words, it occurs when a group of like-minded people reinforce each other’s opinions, positive or negative, and these opinions become more extreme as they’re discussed.

191
Q

why do we polarize after a group discussion

A
  • persuasive argument as the Groups generate more arguments that support the position endorsed by the majority of the group. The group persuades itself.

Active participation leads to rehearsal and validation

  • social comparison as Individuals spontaneously compare themselves to others and if they find a difference they move toward the group’s view. Discover the group norm and then take a view that exceeds this norm
192
Q

What are social dilemmas

A

Situations in which a self-interested choice by most people will lead to harmful effects for everyone

ME vs WE

One example of a social dilemma would be the prisoner’s dilemma. In this example, two parties will receive a benefit if they cooperate. However, if one acts selfishly and the other does not, the selfish person benefits extensively while the person who sought cooperation suffers.

Another social dilemma is illustrated by the common dilemma.
If people take as much as they want of a limited resource, nothing will be left for anyone.
This is evident in concerns about deforestation, pollution, over consumption of resources by richer nations, etc.

Related social dilemma seen with the public good dilemma.
Individuals expected to contribute to common pool (e.g. taxes, donating blood, etc) but if no one gives, services cannot be provided.

193
Q

what is approach as palliative

A

-Approach ‘Tunnel Vision’
-Sensitive to positive outcomes/stimuli
- Less sensitive to negative outcomes/stimuli
- Promotes unconflicted action/relieves anxious state

goal conflict -> anxiety -> focus on goals

194
Q

what is risk-taking as approach

A

Often reward focused
insensitive to negative outcomes
Related to approach phenomena
(Lerner & Kelt)
Risk-taking reflects approach-related anxiety-regulation?

195
Q

what are the neural mechanisms in decision making

A

Ventromedial PFC: positive evaluation, reward, risk-taking

Anterior Insula: negative evaluation, punishment, risk-aversion

196
Q

what makes group get risker

A
  • Polarization
  • individual shifts towards risk in decision-making during wide-scale, anxiety inducing event