Marketing (technology)

Question 1

What is digital marketing

Answer 1

The use of any form of digital media to improve communications with customers

Question 2

What are the 7 types of digital marketing

Answer 2

SEO, social media, viral marketing, digital display boards, SMS messages, targeted feeds and online advertising

Question 3

What is viral marketing

Answer 3

Use of social media to encourage the spread of promotional activities and increase brand awareness

Question 4

What is social media

Answer 4

The use of virtual communities to communicate with actual and potential customers

Question 5

What us emotional branding

Answer 5

Building a brand that will directly tap into the consumers feelings, personal psychological needs and aspirations, the brand sells a status or a life style choice

Question 6

What is E-tailing

Answer 6

When buyers and sellers meet to trade in a virtual market place

Question 7

What is M-commerce

Answer 7

The ability to communicate and trade directly with the target market through hand held devices

Question 8

How has technology added value

Answer 8

Access to global markets, 24/7 exposure and convenience, greater analytics, improved customer relations and understanding of buying habits, greater two way communication and great word of mouth publicity