boston matrix

Question 1

what does the boston marix do

Answer 1

compares market growth and market share

each circle in matrix represnets one product
size of each cirecel represents the sales revenue of the product

Question 2

what are the names of the 4 parts of the boston matrix

Answer 2

question marks
cash cows
stars
dogs

study tip: queens crazy singing dogs

Question 3

quesiton marks

Answer 3

all new products are quesition marks
small makret share, high market growth
are not profitbale yet, could succeed, could fail
need heavy marketing to give them a chance

Question 4

cash cows

Answer 4

high market share, low market grwoth
there in the maturity phase

Question 5

stars

Answer 5

high makret share and high makret growth
in profitbale growht phase, have most potential

Question 6

dogs

Answer 6

low makret share, low makret grwoth
pretty much a lost cause

Question 7

adv of boston maxtrix

Answer 7

valuable way of showing where a businesses products are postioned in the market

Question 8

dis of boston maxtrix

Answer 8

cant predict what exactly will happen to a product