PESTLE analysis Flashcards

1
Q

what does PESTLE stand for

A

poltiical
economic
social technological
legal
enviroemntal

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2
Q

political

A

goverrnments policity on taxation e.g want to help smaller busiensses grow so reduce tax

introducting taxes on unhelathy products such as cigareetes

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3
Q

economic

A

influnecs such as changes in consumer soecning, interest rates, exvhange rates
strong conomy, low levels of unemployment more likely to have steady income so more confident in spednign money on non-essential goods and services

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4
Q

social

A

cghanges in consumer trends

e.g more concerned about health so fall in demand for sugary drinks

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5
Q

technological

A

more efficine ttehconology emerging

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6
Q

legal

A

differnt laws e.g more conerned on enviromental effects of pollution

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7
Q

enviroemntal

A

consumers becoming more concerned with enviorment
e.g reducing amount of plastic akcgaing

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