Kap 13 - Price value

Question 1

What is price elasticity of demand?

Answer 1

How quantity of offering relates to price

Question 2

Inelastic vs elastic

Answer 2

Elastic = över 1
Inelastic = inte över 1, dvs -1 till 1

Question 3

Definera pris, cost, quality och value

Answer 3

Price = sold for/customer pays
Cost = bought for. When added value to offering - price can exceed cost.

Quality = measure of how well offering satisfies the need for which it’s designed for (person has individual definition - instead we talk about perceived quality).

Value = function of quality of offering as proportion of price, or perceived benefits.

Question 4

4 pricing strategies:

Answer 4

Premium –> Högt pris på gammal vara
Penetration –> Lågt pris på ny vara
Economy –> Vanligt pris på gammal vara
Price skimming –> Högt pris på ny vara

Nya varor: Price skimming elr penetration

Question 5

4 pricing approaches:

Answer 5

Cost-orientated –> Price based on cost
Competitor –> Price based on competitors
Demand –> Price sensitivity och hur mkt kunden kan tänka sig betala
Value –> Vad värderar kunden för pris

Question 6

Pricing in B2B?

Answer 6

Geograpchical = set on customer location, cost, demand, competition